Words by Julia Mellor, Founder of The Sool Company If you have ever been to Korean barbecue or found yourself binge-watching the latest Korean drama, you have likely come across soju. Korea’s most iconic alcoholic spirit has been enjoying plenty of growth and attention in recent years, but arguably soju is as misunderstood as it is popular. Although ubiquitously recognized by its green bottle packaging, the category of soju is far more complex and diverse than its global … [Read more...] about The rise of soju: Beyond the green bottle
Insight
Brewing perfection with a Thai touch
By Cath Isabedra For over a quarter of a century, Chang Beer has been synonymous with Thai culture, weaving the fabric of local traditions into its brewing practices to create beers that resonate both locally and internationally. Raymond Poletti, Global Marketing Director, describes how Chang Beer's brewing process reflects a deep-rooted Thai philosophy called Lamiat, emphasizing that "perfection lies within the details." This philosophy not only shapes … [Read more...] about Brewing perfection with a Thai touch
Sip or skip: Is the craft beer and traditional wine movement here to stay
By Cath Isabedra The rise of craft beer and traditional spirits in Asia marks a significant cultural shift driven by a desire for authenticity, quality, and unique experiences. This movement reflects a broader trend towards valuing local heritage and craftsmanship in an increasingly globalized world. The Asia-Pacific craft beer market is expected to achieve a compound annual growth rate (CAGR) of 11.8 percent between 2022 and 2027. This market is highly varied in terms of … [Read more...] about Sip or skip: Is the craft beer and traditional wine movement here to stay
