A new flavour experience awaits - Gentlebrand, a Sidel company, recently collaborated with Nadec, one of Saudi Arabia’s most respected dairy brands, to reposition its flavoured Labneh line for a new generation of consumers.  This project was not just about updating a product; it was about crafting a new narrative around a beloved staple, blending design, flavour, and cultural relevance into a compelling new experience. With deep roots in Middle Eastern food culture, Labneh is more … [Read more...] about Labneh Nadec: A new era of taste and design