When it comes to buying functional foods with prebiotics, product efficacy, and proven claims are the most important consumer purchase motivators. This is according to a new global survey commissioned by the market research company FMCG Gurus, a close strategic partner of BENEO, with 10,000 consumers in 10 countries.i   Demand for proven prebiotics  Looking at the expectations of respondents who already buy prebiotics, the research shows that they want products that deliver … [Read more...] about New consumer survey reveals demand for scientifically proven prebiotics