The most physically active consumers are the most focused on the source, naturality and nutritional quality of the protein they consume, research by Arla Foods Ingredients has found. The global nutrition leader analysed data from a survey of 11,500 health-conscious consumers in 21 major markets, including the US, UK, China, Japan and Brazil.* Over eight in ten (84%) were interested in protein – up from 81 percent in 2020 when the survey was last conducted – with 59 percent interested in dairy … [Read more...] about Sportiest consumers most focused on protein source, Arla Foods Ingredients research shows