Courtesy of Taiwan’s Ministry of Economic Affairs
MOEA launches NT$200-million (US$6.67 million) program to expand food markets worldwide
SINGAPORE, 17 August 2022 | As the world progressively leaves the pandemic behind, Taiwan’s Ministry of Economic Affairs (MOEA) has joined hands with Taiwan’s Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA) to ride the waves of the new era with the Taiwan Food World GO Project.
The inaugural event was held at the Hilton Singapore Orchard today and was live-streamed simultaneously across three countries – Korea Republic, Vietnam and Malaysia.
The Taiwan Food World GO Project global event is an NT$200-million (US$6.67 million) project which incorporates a series of marketing activities, through the assistance in funding, international certifications and professional advice, to help Taiwan food manufacturers penetrate overseas markets.
With the Chinese market taking up the majority of Taiwan food product sales, Taiwan plans to diversify its markets further, eyeing increased market shares in Asian, North American, European and Oceanian markets to raise export volumes, with MOEA and TAITRA hoping that this project will help Taiwanese food manufacturers reach up to 50,000 overseas consumers.
The following companies showcased their popular products during the launch event:
| Kuang Chuan (光泉) | Assam Milk Tea (阿萨姆奶茶) |
| Earl Grey Milk Tea (伯爵奶茶) | |
| Cold Brew Fragrant Green Tea (顶香青茶) | |
| Cold Brew Black Tea (冰酿红茶) | |
| Bamboo House (竹叶屋) | Four Treasures (台湾四宝) |
| Tai Yang Tang (太阳堂) | Tai Yang Biscuits (手工原味太阳饼) |
| Shu Lin Biscuit (小林煎饼) | Lins Handmade Cookies (小林煎饼) |
| Taiwan TTL (台酒) | Hua Diao Wine Chicken Noodles (花雕鸡面) |
| Lychee Fruit Beer (荔枝啤酒) | |
| Du Hsiao Yue (度小月) | Pork Sauce (肉燥酱) |
| Zong Hong (宗鸿) | Black Fungus Drink (黑木耳露) |
| Oklao (欧客佬) | Taiwan Series Drip Coffee (台湾系列滴漏咖啡) |
| Musician Series Drip Coffee (音乐家系列滴漏咖啡) | |
| World Finest Drip Coffee Bundle (世上最好的滴漏咖啡套裝) | |
| Sunny Hills Delights (宝田) | Pineapple Cake (凤梨酥) |
| MICO (美可) | French Cookies (法国饼) |
| TaiSun (泰山) | Mixed Congee (八宝粥) |
| Oatmeal with Chestnut (栗子燕麦粥) | |
| Wei Zhe (维喆) | Pineapple Nougat with Biscuit (菠萝法式牛轧酥) |
| San Shu Gong (三叔公) | Mango Jelly (芒果果冻) |
| Hurng Fur Foods (鸿福) | Brown Sugar Soft Flour Cake (黑糖沙琪玛) |
Ms. Cynthia Kiang, Director General, Bureau of Foreign Trade, MOEA, said, “Taiwanese food, especially our iconic pineapple cakes and bubble milk tea, has always been loved by foreigners. These signature food products are the national food icon of Taiwan, and a must-buy for tourists. With the residual pandemic restrictions still in place, the “Taiwan Food World GO Project” will provide an avenue for everyone around the world to have access to Taiwan’s food products, safely and healthily.”
Following the kick-off event held on 17 August 2022, TAITRA will be running a food fair in local Prime Supermarket outlets and a four-day FHA – Food & Beverage event at Singapore Expo Hall, in September 2022, featuring a wide variety of innovative food products from 24 different Taiwanese food manufacturers.
