Courtesy of Tate & Lyle
Launch builds on industry-leading mouthfeel capabilities in the Asia-Pacific region
Tate & Lyle PLC (Tate & Lyle), a global leader in ingredient solutions for healthier food and beverages, has launched Tate & Lyle Sensation™, its proprietary, precision sensory formulation tool, in the Asia-Pacific region. Tate & Lyle Sensation™ will help food and drink producers in the region to accelerate product development, starting with the yogurt category.
The Tate & Lyle Sensation™ tool maps what consumers want in terms of mouthfeel by category and geography, translating these insights and the language used by consumers into scientific sensory language to then deliver the right ingredient solution for specific desired mouthfeel attributes. By leveraging this agile and accurate tool, formulators can develop superior products with enhanced texture and mouthfeel in a quicker and easier way.
This launch represents a key step in Tate & Lyle’s leadership in mouthfeel, built on a powerful combination of ingredient breadth, sensory science, and insight-led innovation. Following its combination with CP Kelco, Tate & Lyle now offers the industry’s most complete portfolio of mouthfeel ingredients – spanning starches, fibres, gums, pectins, sweeteners, and proteins – providing solutions that meet diverse formulation goals from optimisation to innovation.
These capabilities are underpinned by Tate & Lyle Sensation™, a tool that streamlines formulation by translating consumer expectations to tailored sensory and ingredient solutions.
From consumer insight to tailored solutions – delivered with speed
Tate & Lyle Sensation™ simplifies the path from consumer expectations to winning product formulation through a unique three-step process:
- Insight – mapping what consumers want in terms of mouthfeel across geographies and food and beverage categories
- Translate – converting consumer language into a scientific sensory lexicon
- Solution – creating a customised toolkit of ingredient solutions to deliver the desired mouthfeel attributes
The Asia-Pacific launch is built on further regional research, including proprietary studies in China, where yogurt is widely viewed as a symbol of wellness and part of a daily self-care ritual. Tate & Lyle’s research identified two key consumption occasions that dominate yogurt use in China: assisted digestion yogurt, typically consumed after meals for its health benefits, and indulgent yogurt, enjoyed during break times for its smooth, creamy, comforting texture.
Forrest Evans, Head of Category Development and Planning, Asia-Pacific, at Tate & Lyle, said:
“Asia’s yogurt category is evolving quickly, with consumers looking for healthier, more versatile, and indulgent options – all without compromising on texture.
“With Tate & Lyle Sensation™, we’re bringing precision and speed to a space that has often relied on trial and error. It’s a major step in empowering our customers to deliver winning sensory experiences faster and more accurately than ever.
“In China and across the region, consumers link mouthfeel directly to quality, authenticity, and even functionality. From thick, nutrient-dense formats that reinforce wellness, to smooth and creamy textures that signal comfort, the right mouthfeel attributes play a decisive role in shaping product success.”
Marcia Petit, Global Head of Sensory at Tate & Lyle, said:
“Our research shows that mouthfeel is key to creating yogurts people love. In Asian markets, consumers are looking for both sensory delight and nutritional value.
“Tate & Lyle Sensation™ helps translate those consumer desires into formulation-ready insights, making it easier to deliver the exact textures people want.”
For more information on Tate & Lyle mouthfeel expertise, visit: https://www.tateandlyle.com/our-expertise/mouthfeel
About Tate & Lyle PLC
Supported by our 165-year history of ingredient innovation, we partner with customers to provide consumers with healthier and tastier choices when they eat and drink. We are proud that millions of people around the world consume products containing our ingredients and solutions every day.
Through our leading expertise in sweetening, mouthfeel, and fortification, we develop ingredients and solutions that reduce sugar, calories, and fat, add fibre and protein, and provide texture and stability to food and drink in categories including beverages, dairy, bakery, snacks, soups, sauces, and dressings.
Tate & Lyle recently acquired CP Kelco, a leading provider of pectin, speciality gums, and other nature-based ingredients to create a leader in mouthfeel, significantly enhancing our solutions capabilities. Following this combination, we now have more than 5,000 employees working in around 75 locations in 38 countries, serving customers in more than 120 countries. Science, Solutions, Society is our brand promise and how we will achieve our purpose of Transforming Lives through the Science of Food.
By living our purpose, we believe we can successfully grow our business and have a positive impact on society. We live our purpose in three ways, by supporting healthy living, building thriving communities, and caring for our planet. Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. For the year ended 31 March 2025, and on a pro forma basis which assumes for illustrative purposes that the combination with CP Kelco took place on 1 April 2024, revenue for the enlarged Tate & Lyle Group would have been £2.12 billion. For more information, please visit www.tateandlyle.com or follow Tate & Lyle on LinkedIn, X (Twitter), Facebook, or YouTube.
