With its “In the Name of Mother Nature” project, Telmont aims to produce the highest quality Champagne with the greatest respect for the environment and to become the first Climate Positive Champagne House by 2030 and Net Positive by 2050. After eliminating superfluous gift boxes, heavy bespoke bottles, and transparent glass and initiating an unprecedented transition to the lightest bottle in Champagne, Telmont is taking a new step forward with “193,000 shades of green.” 

Telmont has decided to use the glass produced during the transition between two different shades. During a conventional colour transition in a glassmaker’s furnace, a certain amount of glass does not match chromatic standards. It’s this part of the production that Telmont has decided to use to once again break with Champagne standards. 

This choice will bring Telmont to develop a multitude of variations on the main Champagne colour transition. As a start, 193,000 bottles in shades ranging from green to cinnamon will be released each year. 

It’s a breakthrough for our Maison and for the ecological transition. Thanks to this innovative process, which relies on the expertise of Verallia, the European leader in glass packaging and a committed player, energy and resources will be saved. It is, therefore, a more virtuous production method with regard to environmental issues.  

“193,000 shades of green” also demonstrates Telmont’s ability to combine elegance and eco-responsibility. For our cuvées, we take what Nature has to offer. Each of our bottles, reflecting through its hue a nuance of our terroir, now tells a story – the story of our innovative ecological transition.

“In 2024, Telmont reinvents green and glass! “193,000 shades of green” exemplifies our philosophy. For us, sustainability is not a limit or a constraint, but a ground for creativity and innovation. Every shade of green is a symbol of our commitment to the environment. We’re not just changing the colour of our bottles, we’re trying to transform the wine industry, one shade at a time. In the Name of Mother Nature!” Ludovic du Plessis, President of Maison Telmont.