Courtesy of The Macallan
Committed to sustainability and conserving the environment, the initiative is supported by the Macallan Harmony Collection Fine Cacao launch
Sustainability has been a constant guiding principle for The Macallan since it began crafting its single malt whisky amidst the beautiful nature surrounding The Macallan Estate in Scotland’s Speyside in 1824. Inspired by The Macallan’s deep-rooted connection to nature for nearly 200 years, the packaging for The Macallan’s latest travel-retail exclusive, Harmony Collection Fine Cacao, and the immersive pop-up experience that it was retailed at were created from re-purposed materials.
Following a successful pop-up at Singapore Changi Airport Terminal 3 from 1st May to 30th June 2022, The Macallan and its partners are furthering their sustainability journey by embarking on this initiative with the Garden City Fund, showcasing the commitment of The Macallan to giving back to the environment and encouraging the community to do the same.
In support of the Garden City Fund, a National Parks Board’s (NParks) registered charity and Institution of Public Character (IPC), The Macallan will be donating S$30,000 to the charity as part of its ongoing sustainability efforts. The amount will support the Garden City Fund’s Plant-A-Tree Program, a platform for organisations and individuals to actively participate in the greening of our City in Nature by planting trees.
The program aims to restore nature to Singapore and redouble efforts to green urban infrastructure on an unprecedented scale. It also supports education, outreach and research programs to connect people with nature.
As part of the Plant-A-Tree initiative, the Garden City Fund has planted a total of 100 trees on behalf of Edrington Global Travel Retail, Changi Airport Group and Lotte Travel Retail in Singapore’s Chestnut Wildlife Nature Park on 3 August 2022, contributing to the OneMillionTrees movement launched by NParks in April 2020 to plant one million more trees across Singapore over the next 10 years. The planting of trees will bring people closer to nature and lay the foundation for a high-quality living environment that will provide multiple benefits for better physical, mental, and social well-being.
“We are pleased to support this meaningful cause in enhancing the greenery of our City in Nature, beautifying our surroundings, and restoring nature in Singapore. We are committed to progressing towards a legacy of positive action as we continue to drive our sustainability agenda.” said Jeremy Speirs, Managing Director, Edrington Global Travel Retail.
“We are pleased to be part of this meaningful initiative that not only celebrates the success of our partnership with Lotte Duty Free and the Macallan, but more importantly, contributes to the larger effort of environmental conservation in Singapore. The Macallan pop-up in Changi Airport’s Terminal 3 shone a spotlight on its sustainability journey and underlined our belief that we can play a part in encouraging our passengers to become better stewards of our environment too,” said Teo Chew Hoon, Managing Director, Airside Concessions at Changi Airport Group.
“We are pleased with the great success of the launch of The Macallan Harmony Collection Fine Cacao. In support of the donation to the Garden City Fund Singapore, we involved all our team members to ensure that all Macallan Harmony Collection Fine Cacao is sold out and has maximum awareness of The Macallan’s sustainability mission,” said Edward Im, Lotte Travel Retail Singapore Managing Director.
