Universal Robina Corp. (URC) announced on Tuesday that they are entering the spiked spirit category following the launch of its new product offering, Chill Spiked Spirit.
“Chill Spiked Spirit will offer a refreshing, laid back drinking experience, with just the right kick, minus the heavy feeling,” URC Chief Marketing Officer Anna Milagros D. David said in a press release.
David added that consumers are now open to experiencing “the same relaxing, light, personal moments they experienced when drinking at home” during the pandemic. This same feeling is what they intend to mimic through Chill.
“In URC, our purpose is to delight consumers with better food and beverage choices. Chill is an embodiment of that purpose. It’s a delightful drink that’s refreshing and delicious. It’s better than others because it contains real fruit juice and just the right level of alcohol plus zero added sugar,” David shared.
The new product will have 5% double distilled alcohol, soda water, and real fruit extracts, which will give the drink the alcohol strength with a more refreshing taste.
“It has no artificial sweetener and with zero trans fats, eliminating that heavy feeling in the gut that beer drinkers feel,” the company added.
The company shared that their spiked spirits, hard seltzers, and other similar beverages have made phenomenal strides in the global beer category. This category accounts for 6 percent of the US alcoholic beverages market and is expected to hit $3 billion by next year.
Chill is available in 330 ml cans and comes in three flavours: lychee, lemon-lime, and red apple.
“We are looking at young consumers of legal drinking age, who are authentic with their outlook and passionate with their calling, but who still know how to have fun. They like to let loose and unwind after a long day without going over the top,” David added.