Vietnamese rubber giant partners Koltiva to align with the EU Deforestation Regulation, promoting sustainable production and transparent global supply chains.

SUMMARY: 

• Vietnam’s Huy Anh Natural Rubber has appointed Koltiva to ensure compliance with the EU Deforestation Regulation (EUDR), which mandates zero deforestation in commodities traded in the European Union.
• Huy Anh, a major player in the global rubber market, plans to increase its cultivation area from 3,000 hectares to 15,000 hectares by 2025 to meet the growing global demand for sustainable products.
• Koltiva will use its KoltiTrace MIS platform to enhance Huy Anh’s supply chain transparency, providing tools for deforestation and legality verification with updated satellite data to ensure sustainability.
• Starting in September 2024, Huy Anh will offer EUDR-compliant rubber products to the EU market, strengthening its position as a sustainability leader and expanding its global reach.
• Koltiva, supported by AC Ventures, is a leader in digitizing agribusinesses and creating transparent supply chains. The company operates in 61 countries, supporting over 10,800 enterprises and 1.4 million producers.

Earlier this week, Koltiva, a leader in sustainable agriculture and supply chain traceability backed by AC Ventures, announced that it had been appointed by Vietnam-based rubber company Huy Anh Natural Rubber to help it comply with the EU Deforestation Regulation, which mandates zero deforestation in the production of a variety of commodities bought or sold in the European Union (EU).

Koltiva will ensure that Huy Anh’s products meet stringent international standards and enable the company to continue serving the global market with compliance and sustainability as top priorities.

Vietnam, a major player in the global rubber market, is the third-largest rubber exporter worldwide, providing about 8.7% of the global rubber output as of 2023. The country’s rubber industry, vital for products ranging from automobile parts to medical equipment, aims to continue its access to the lucrative EU market by adhering to the EUDR requirements.

Founded in 2014 and based in Thua Thien Hue, Vietnam, Huy Anh operates three processing plants across Vietnam and Laos. In response to a growing global demand for sustainable products, the company plans to expand its cultivation area from 3,000 hectares in 2024 to 15,000 hectares by 2025.

Koltiva’s technology and guidance will be instrumental in enhancing Huy Anh’s supply chain transparency and ensuring its products are sustainable and deforestation-free. 

“Our partnership with Koltiva marks a pivotal moment in our journey toward sustainability,” said Le Thi Hong Mai, Deputy Director of Huy Anh. “The EUDR sets a high bar for environmental responsibility, and with Koltiva’s expertise, we are confident in our ability to meet these standards. This collaboration not only strengthens Huy Anh’s position in the global market but also reinforces our commitment to responsible business practices.”

The KoltiTrace MIS platform is key to the partnership, enabling traceable transaction data from plantation to processor and providing tools for deforestation and legality verification using updated satellite data.

Manfred Borer, co-founder and CEO of Koltiva, highlighted the collaboration’s importance, saying, “The European Union’s Deforestation Regulation represents a critical step toward global sustainability. We assist Huy Anh, our rubber client in Vietnam, by ensuring that their products comply with the stringent requirements of the EUDR. Through our KoltiTrace MIS platform, we offer them comprehensive supply chain mapping, real-time risk assessment, and deforestation monitoring. This allows for precise tracking from plantation to processor, enhancing transparency and helping Huy Anh’s commitment to environmental stewardship and sustainable practices.”

Starting in September 2024, Huy Anh will provide rubber products that adhere to the EUDR, ensuring EU customers receive products that meet the highest environmental standards. This positions Huy Anh as a sustainability leader in the rubber industry, poised to expand its global market reach, especially in regions where environmental standards are increasingly prioritized.

Globally, Koltiva leads in digitizing agribusinesses, facilitating farmers’ shift to sustainable and traceable practices. As a technology provider, the company creates ethical, transparent supply chains, boosting enterprise resilience and compliance with global regulations and consumer expectations. Operating across 61 countries with customer support offices in 16 nations, Koltiva supports over 10,800 enterprises and empowers more than 1.4 million producers to enhance their incomes and establish robust supply chains.

Since its inception, Huy Anh has expanded its operations significantly, now serving markets such as America, India, Taiwan, Germany, South Korea, and Spain. The company is committed to providing partners with internationally certified products, ensuring satisfaction, and fostering long-term collaborations.

About Koltiva

Offering human-centered technology and boots-on-the-ground solutions that digitize agribusinesses and help smallholder producers transition to sustainable practices and traceable sourcing, KOLTIVA is recognized as the leading global sustainable agriculture and supply chain traceability startup. As a global technology provider, it constructs ethical, transparent, and sustainable supply chains, assisting enterprises in fortifying their resilience and transparency. The company helps businesses and their suppliers comply with ever-changing regulations and consumer demands worldwide with traceability solutions. Operating in more than 61 countries and fortified by a network of customer support offices in 16 countries, KOLTIVA is committed to supporting over 10,800 enterprises in establishing transparent and robust supply chains while empowering over 1,400,000 producers to increase their annual income. www.koltiva.com  

About Huy Anh

Huy Anh Rubber Co., Ltd., established in 2014 in Thua Thien Hue, Vietnam, proudly stands as a leading entity in the natural rubber processing industry. With significant investment and a sustainable development strategy, the company has continuously expanded its operations, with headquarters and a production plant located in Thua Thien Hue, alongside three additional processing facilities in Quang Tri and Laos. The company specializes in delivering high-quality rubber products such as SVR10/TSR10, TSR20, SVR3L, SVRCV60, Masticated Rubber, and Compound Rubber, which are exported to demanding markets including America, India, Taiwan, Germany, South Korea, and Spain. Its commitment is to provide the partners with internationally certified natural rubber products, ensuring maximum satisfaction and long-term collaboration.

About AC Ventures

AC Ventures (ACV) is a top venture capital firm that invests in tech-enabled businesses focused on Indonesia and Southeast Asia, with over US$500 million in assets under management. The firm empowers entrepreneurs with more than capital by combining operational experience, industry knowledge, deep local networks, and resources. ACV’s team has invested in over 120 regional tech companies since 2012. With a team of more than 35 professionals led by Adrian Li, Michael Soerijadji, Helen Wong, and Pandu Sjahrir, it has offices in Jakarta and Singapore.