The Clean-tech company to share tech with Melhoramentos for producing next-generation high-performance pulp-fiber packaging

Gan Shmuel, Israel – W-Cycle, Ltd., an innovator in sustainable food packaging, and Melhoramentos, a publicly traded Brazilian company with activities spanning publishing, renewable forestry, and real estate (Altea), announced a strategic partnership. Together, they aim to produce compostable packaging made from renewable materials that naturally decompose within 100 days.

The agreement, valued at a minimum of USD 3.45 million and set for an initial term of three years, involves the supply by W-Cycle to Melhoramentos Latin America with its proprietary food-grade packaging formula and consulting services. These resources will help Melhoramentos produce its new advanced biodegradable packaging. Melhoramentos will also incorporate its own high-performance cellulose fibres, which are sourced from its extensive renewable forestry operations and cover more than 80 million square meters. 

Responding to growing demand within the food industry for sustainable alternatives, Melhoramentos is taking strides to offer packaging that’s grease-resistant, moisture-proof, and able to withstand extreme temperatures, as an efficient eco-friendly replacement for single-use plastics.

A greener future

“There has long been a global demand for more sustainable packaging solutions,” says Rafael Gibini, CEO of Melhoramentos. “Our collaboration with W-Cycle opens the door to a new and inspiring use for our cellulose-based natural resources. Together, we’re ushering in a new era that could eventually phase out single-use plastic packaging and pave the way for a more sustainable future.”

“Partnering with such a renowned industry leader is a pivotal moment in our journey,” says Isaac Rome, CEO of W-Cycle. “It will open up a wide scope of opportunities for both companies to deliver impactful, high-end affordable packaging solutions by blending expertise and creativity.”

The clean-tech start-up W-cycle made a breakthrough in greener food packaging with its patented food-grade SupraPulp™ material. SupraPulp comprises a line of formulas that cleverly combines sugarcane waste (known as bagasse) or other sidestreams such as eucalyptus wood fibers and banana leaves with additives to produce molded fiber packaging.

This material is transformed into a new generation of highly functional food trays able to contain both frozen and heated foods. The molded-fiber containers are impervious to oil and water and need no plastic lamination for barriers. SupraPulp trays can sustain any type of frozen food and juice run-off without leakage through the container. The trays are designed to withstand extreme temperatures ranging from -40° freezing to 220°C heat. And they are compostable.

Nature’s answer

”Our ecological packaging formulations  help food packaging manufacturers break away from plastic PET materials, allowing them to create robust containers that are suitable for freezer to oven/microwave convenience,” enthuses Rome. “The added game-changer of using SupraPulp trays is that they can be tossed away guilt-free: The material will simply decompose, reintegrating back into the earth from which it originated within roughly 100 days.”

Plastic can take hundreds of years to decompose. According to the United Nations Environment Program, approximately 400 million tons of plastic waste is generated per year. Only a small fraction is recycled. The vast majority (95%) ends up in landfills or gets dumped into the ocean, causing havoc to marine life and to the human body, where it makes its way through the food chain and through the air we breathe.

W-cycle’s SupraPulp containers are already helping catering companies, ready-meal producers, in-flight caterers, institutions, food take-away services  and multinational food companies to sever ties to plastic containers. In addition to tailoring pulp formulations for Melhoramentos, as part of the partnership W-cycle will provide R&D support in molded fiber production. This includes testing different formulations and their compatibility with various types of fibers, including those produced by Melhoramentos through its forest cultivation operations.

“As pioneers in ecological food packaging, W-cycle brings extensive expertise in molded fiber properties, complementary materials, and their performance under different conditions, along with a deep understanding of manufacturing processes and equipment needs,” adds Gibini.“This will be instrumental in helping us design food packaging options that are high performing, cost-effective, and can work in harmony with the environment.” 

About W-cycle

W-cycle, Holdings Intl Ltd., is a clean-tech company that offers eco-friendly solutions to replace plastic food packaging with its patented naturally derived, field-tested SupraPulp™ cellulose material.The company custom-designs private label biodegradable food packaging formulas for molded-fiber  manufacturers. Committed to eliminating plastic from the food industry, W-Cycle advises businesses across the packaging and food value chain, guiding them in selecting, designing, and implementing sustainable materials, thus empowering companies to accelerate the adoption of sustainable, food-compliant packaging solutions.

About Melhoramentos

Companhia Melhoramentos de São Paulo is a publicly traded company that is active directly or through its subsidiaries in publishing, forestry cultivation and management, high-performance cellulose fiber production, and real estate development.

Positioning itself as a transformative agent, Melhoramentos is committed to sustainable development in Brazil, adding value to its products, services, and ventures. Founded over 130 years ago, Melhoramentos is headquartered in São Paulo and has locations in Camanducaia (MG), Bragança Paulista (SP), and Caieiras (SP). For more information, visit: https://www.melhoramentos.com.br.