• Skip to main content
  • Skip to primary sidebar

Wirecard and HEYTEA, China’s most popular tea brand, launch mobile app, driving digitalization and improving the customer experience

Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share
Leaderboard of Asia Food Journal




Wirecard and HEYTEA, China’s most popular tea brand, launch mobile app, driving digitalization and improving the customer experience

January 1, 2020 by Asia Food Journal

HEYTEA
  • Wirecard is providing seamless payments options to customers across all stores in Singapore and Hong Kong via the new mobile app, HEYTEA GO.
  • Established in 2012, the Chinese tea chain has opened more than 400 stores in over 37 cities in China and abroad.
  • The new mobile app reduces in-store wait times and improves operational efficiency.

Wirecard, the global innovation leader for digital financial technology, has won HEYTEA, China’s most popular tea brand, as a new client in South- East Asia. As part of the collaboration, Wirecard provides seamless payment solutions to customers in all stores in Singapore and Hong Kong via HEYTEA GO, a newly launched mobile app which allows users to order and pay online without waiting in stores. Founded in China in 2012, the tea chain now manages more than 400 stores in over 37 cities in China and abroad.


Since 2012, HEYTEA has been committed to serving the finest tea drinks made with originality and ingenuity. To keep pace with digital transformation, the company incorporates technology to enhance its operations. The HEYTEA GO app allows customers to skip queues by placing and paying for their orders before visiting the store. The app also shows an estimated wait time and sends push notifications to customers when their drinks are ready for collection. By integrating Wirecard’s payment technology, both customers and the retailer benefit from enhanced operational efficiency and improved customer experiences.

Leaderboard of Asia Food Journal


Kiki Zhou, Public Relations Manager at HEYTEA said, “In today’s digital world, we find it essential to incorporate technology in our operations and keep pace with customers’ preferences and expectations. In cooperation with Wirecard, we launched HEYTEA GO to improve customer experience where users can customize, order and pay for their drinks in a quick and seamless manner. We’re delighted to partner with Wirecard as we continue to expand our brand across Asia.”


Alson Lau, Head of Business Development APAC, at Wirecard said, “We’re excited to collaborate with HEYTEA to enable cashless payments for customers in Singapore and Hong Kong. The launch of HEYTEA GO supports the growing trend of online-to-offline integration, and by integrating our payment technologies, we can provide more options to tech-savvy customers while improving efficiencies for both customers and the retailer. We look forward to deepening our partnership with HEYTEA.”


With Wirecard’s payment technology, HEYTEA customers can now pay for their purchases using their credit card via the HEYGO app. HEYTEA GO currently has a registered user base of more than 10 million worldwide and generates half of the total orders, with the average monthly repurchasing rate tripling. AFJ

Visited 1 times, 1 visit(s) today

Related Articles

  • Saints Pères

    Courtesy of The Refreshment Club

    Saints Pères opens flagship boutique: 69 Rue Des Saints-Pères
  • ModulaSENSE

    Courtesy of dsm-firmenich

    dsm-firmenich launches new ModulaSENSE® maskers: unlocking the full potential of Vertis™ CanolaPRO® in ready-to-mix drinks and protein bars
  • Immersive Experience Hub

    Courtesy of IFF

    IFF expands innovation center in Singapore with new immersive experience hub 
  • precision fermentation

    Courtesy of 21st.BIO

    ADM and Asahi Group sign exclusive distribution agreement for innovative postbiotic designed to support stress, mood, and sleep 
  • precision fermentation

    Courtesy of 21st.BIO

    21st.BIO launches precision fermentation program for bovine alpha-lactalbumin
  • Westfalia Fruit acquires Greenpoint Trading

    Courtesy of Westfalia Fruit

    Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V.
Leaderboard of Asia Food Journal

Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • Inspection technologyTethered caps: KHS optimizes its inspection… Tethered caps have been mandatory for all non-returnable PET bottles…
  • Euromed EcovadisRecognition for outstanding sustainability and… Euromed, a leading producer of botanical ingredients, has once again…
  • mega prime foodsMega Prime Foods turns 50 with growth plans and… Maker of country’s #1 sardines brand, Mega Sardines, sets sights…
  • greatviewGreatview operates aseptic carton packaging facility… Greatview, a leading global supplier of aseptic carton packaging solutions,…
  • Immersive Experience HubIFF expands innovation center in Singapore with new… Immersive Hub to accelerate innovation, deepen customer collaboration, and strengthen…
  • precision fermentationADM and Asahi Group sign exclusive distribution… ADM (NYSE: ADM), a global leader in innovative solutions from…
  • Exotica UMamiHong Kong’s revolutionary sauce EXOTICA UMAMI [EX M]… The culinary world is abuzz with excitement as the innovative…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.