BERNARDSVILLE, N.J. — The Americanized Asian line of sauces, snacks, and more will debut their Vietnamese Pho-inspired Asian Tang potato crisps at HomeGoods stores throughout the country this October.

WUJU Foods, the brand on a mission to make creative Asian flavours more approachable for American palates, is excited to announce the launch of their line of Asian Tang potato crisps with new retail distribution through HomeGoods stores throughout the United States. A savoury take on the classic potato chip, WUJU Foods’ Asian Tang crisps balance sweet and heat with the Umami flavour of traditional Vietnamese Pho and pack a crunchy punch with a tasty infusion of American tradition with an Asian twist. 

Founded by Larry Wu, a food entrepreneur on a mission to carry the tradition and legacy of his hard-working restaurateur parents, WUJU Foods’ line of sauces, snacks, and more can be found in speciality stores and major grocery chains in select locations across the country, including Wegmans, Publix, HyVee, Amazon, and more. In addition to the Asian Tang chips, the WUJU Foods product line-up includes their signature WUJU Hot Sauces, popular Chili Crisp, and Pineapple Agave, Spicy Ginger, and Tangy Umami marinades and dipping sauces.

“My parents really taught me that Asian food can have a place within the palates of every culture,” says Wu, who has had a number of WUJU Foods products carried by the popular retailer. “I’ve also loved how shopping at HomeGoods was like treasure hunting,” he adds. “To be able to debut our Asian Tang crisps in such a beloved store known for their ‘go-finding’ retail experience  is an accomplishment for the brand that I’m incredibly proud of and excited about.”

With more and more consumers embracing Asian culture and cooking Asian fusion at home, the Asian packaged foods industry has seen incredible growth. Larry wants WUJU Foods to follow in his family’s footsteps and innovate the industry, grow the market, and make Asian food a tasty part of American culture.

For more information on WUJU Foods, its founder, and its line of American-inspired Asian food products, visit www.wujufoods.com.

About WUJU Foods

WUJU Foods is a line of sweet, spicy, and savoury sauces, snacks, and more filled with an Asian flavour to entice the American palate and elevate cooking and eating experiences.

The WUJU story started in 1970’s New Jersey, where young immigrant couple Eddie and Jenny Wu planted their roots – eager and excited to grow their future.  A creative couple with a flare for flavour, they opened their first restaurant to introduce Asian cuisine into American culture.  Eddie’s passion for serving inventive dishes and desire to provide a fun and tasty experience in the restaurant built a loyal following. It fostered a feeling of community around their approach to customising Asian cooking for the American palate.

Inspired by their hard work and dedication, WUJU Foods founder, Larry Wu, is on a mission to continue his parents’ culinary legacy by taking the tasty flavours that fueled his father’s kitchens to households all over the United States.