ZOFF Foods’ new range brings home-style taste and kitchen convenience together—ready in minutes and preservative-free
ZOFF Foods, a pioneering whole spice brand headquartered in Raipur, has entered the Ready-to-Cook (RTC) segment with its new ‘Quick Homestyle Food’ category. As part of its offline retail expansion, ZOFF Foods has partnered with Reliance Retail to roll out this new range across the country. The new range includes 5-Minute Gravies priced at ₹150 and 1-Minute Marinades at ₹75, each available in four variants with both vegetarian and non-vegetarian options. The new range is available across Pan India through the ZOFF Foods’ website, Reliance Retail, and will be available on e-commerce and quick commerce platforms by the end of this month.
Aimed at redefining everyday cooking convenience while preserving authentic Indian flavours, ZOFF Foods’ Quick Homestyle Food range offers urban consumers a simplified cooking experience without the need for chopping, grinding, or lengthy preparation. The 5-Minute Gravies are crafted to deliver a rich, slow-cooked taste in a fraction of the time, with variants including Paneer Gravy and Magic Mix Gravy (vegetarian), as well as Chicken Gravy and Mutton Gravy (non-vegetarian). The 1-Minute Marinades are designed to eliminate time-consuming prep while maintaining the depth of traditional Indian marinades, with options like Paneer Tikka (vegetarian), Chicken Chettinad, Fish Fry, and Tandoori Chicken (non-vegetarian), catering to diverse regional flavour preferences. All perishable ingredients, such as paneer, fish, chicken, meat, soya, and mushroom, are to be added fresh, offering greater control over taste, hygiene, and overall meal quality.
Talking about the partnership and expansion, Akash Agrawalla, Co-Founder, ZOFF Foods, stated, “Indian kitchens are celebrated for their rich traditions and the love poured into every meal. At ZOFF Foods, we honour these culinary roots while embracing the evolving needs of today’s home cooks. With our 5-minute gravies and 1-minute marinades, we are introducing a convenient solution for today’s fast-paced lifestyles, without compromising on flavour or quality. Having built our reputation on delivering clean, high-quality whole spices, this new launch is a natural extension of our promise, with a clear vision: “Ab poora India cook karega.’ We’re bringing authenticity and ease together in every pack. Through our strategic partnerships with Reliance Retail, we are making these innovations more accessible, reaching 400+ stores by July 2025 and helping consumers experience convenience like never before.”
Ashish Agrawal shared, “Akash and I have always shared a vision to bring innovation to Indian kitchens while staying true to the roots of purity and authenticity. This marks a significant step, not just for us, but for how Indian households can experience flavor, freshness, and convenience in new ways. Our evolving range, from whole spices to ready-to-cook gravies and marinades, reflects our commitment to clean-label, unadulterated food that meets modern needs while honoring our culinary heritage.”
As India’s food preferences increasingly lean toward health and convenience, ZOFF Foods is carving out its space at the intersection of culinary tradition and modern innovation. Its foray into the Quick Homestyle Foods category represents more than a portfolio expansion; it’s a natural evolution toward becoming a complete kitchen solutions brand. With a rapidly growing offline footprint through Reliance Retail and a sharp focus on the time-conscious modern Indian consumer, ZOFF is poised to redefine the Ready-to-Cook segment. This launch brings home-style flavours to the table in minutes, free from preservatives, excess salt, or additives. Building on its leadership in the whole and blended spices segment, ZOFF’s next chapter is rooted in delivering convenience without compromise, straight from the kitchen shelves to everyday Indian homes.
