Consumers today are increasingly adopting a more holistic approach to health, and their desire to maintain good health across their lifespan is driving them to be more thoughtful and deliberate about their food and beverage choices. In response, at Vitafoods Asia, Cargill is introducing its Specialized Nutrition category, providing innovative, science-backed nutritional solutions that seek to positively impact people’s health and well-being in all life stages.

Presenting five unique prototypes^[i] at Vitafoods Asia in Bangkok, Cargill is showcasing its comprehensive health-support solutions portfolio and insights-led innovation that will support food companies in meeting the growing consumer demand for holistic health, preventive care and tailored diets, i.e., postbiotic gummies containing EpiCor®, plant-based high protein & fiber bars enriched with choline, plant-based performance powder with pea protein, and plant-based functional gummies and plant-based functional capsules containing algae DHA.

Cargill’s 2024 TrendTracker^® proprietary study of consumer trends in Asia revealed that 68% of consumers in the region are proactive about preventing health issues with their food intake. Health-focused products are gaining popularity in APAC, with 1 in 6 food and beverage launches in 2023 featuring a “health benefit” claim. Additionally, plant-based products are booming, showing a 26 percent annual growth rate in APAC. Cargill’s solutions are created to support the unique nutritional needs of diverse consumers with a focus on macro and micro-nutrients, and health benefit-promoting ingredients to target functionality throughout life. 

“Whether it is early nutrition for the first 1,000 days of a child’s life, active nutrition to boost performance for athletes and support active lifestyles, or medical nutrition to support ageing, bringing these benefits to consumers is the inspiration for our innovation. We believe in co-creating with our customers solutions that are relevant for the different life stages, to bring the right nutrients that deliver a holistic range of health benefits such as support for brain, immunity, gut and digestion, growth and development, mobility, and metabolism,” said Jing Yu, Cargill’s APAC Specialized Nutrition Commercial Director.

“Building on our comprehensive specialized nutrition portfolio, insights-led innovation, reliable supply, sustainability at scale, and trusted expertise with 40 years of experience in early life nutrition, we are committed to closely collaborating with our customers to support consumers in Asia achieving healthier, longer, and happier lives,” Jing added.

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^[1] Disclaimer:

• For the commercial use of these products, including the labeling and description of any food into which it is incorporated, it shall remain the responsibility of the manufacturer of the food to identify and comply with all relevant legal requirements (including generally accepted practices, guidelines, and standards) as based on the data supplied or any supplementary information provided on request.
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