The “Korea Gyeong Buk Premium Food Promotion 2024” hosted by the Gyeongbuk Maeil Newspaper and sponsored by 14 local governments of GyeongSangbuk-do has successfully concluded two meaningful events highlighting its specialties and global potential of Gyeong Buk products. The events, which feature 20 Korean F&B companies, were held from November 25th to 28th and included a B2B business matching event and a roadshow. Both met with positive feedback and public participation.

The first event, which is the “Korea Gyeong Book Roadshow,” was conducted from the 25th until the 28th at a popular shopping mall, MYTOWN. This public roadshow allows visitors to experience the vast array of Gyeong Book products, from fresh agricultural products to essential Korean cooking ingredients. The roadshow featured fresh agricultural products such as shine muscat, apples, and cabbage. Aside from that, there were also other products such as the rice cake, a variety of sauces, soju, ginseng, and dried sweet persimmons.

Concurrently, the “Korea Gyeong Buk B2B Matching Event” was held on November 27th at Pullman Hotel, Kuala Lumpur. This matching event provides a good platform for Korean companies to present their product specialties and engage with major players in the Malaysia market. It also allows Malaysian and Korean companies to create valuable connections and explore business opportunities together. A total of 64 meetings were conducted between the 20 Korean companies and ten major players from Malaysia. Of these, 5 Memorandums of Understanding (MOU) was signed on site signalling a promising future debut of this product in Malaysia.

At the event, aT (Korea Agro-Fisheries and Food Trade Corporation) Kuala Lumpur Managing Director Chang Chung-ho attended and provided various export support consulting services that could help pioneer the Malaysian market.

Choi Yoon-Chae, CEO of Gyeongbuk Maeil Newspaper, said: “Through effective export consultations and various promotional activities, we were able to give Gyeongbuk’s excellent agricultural products the green light to establish a bridgehead for pioneering the Malaysian market.”

About PDS Consulting Sdn Bhd 

PDS Consulting Sdn. Bhd specializes in trading, consulting, B2B business matching, and facilitating business connections for Korean enterprises. Currently, our location is Ampang, Selangor, Malaysia.