THAIFEX – HOREC Asia 2025 is set to redefine the hospitality sector once again with the introduction of groundbreaking features such as the Tech Lounge, where AI-powered automation meets hospitality, and the Asian Pizza Show Academy, which spotlights the region’s growing pizza market. Returning this March, the event will offer industry professionals a front-row seat to the innovations that bridge the gap with real-world applications that shape the future of hotels, restaurants, and catering (HoReCa).

Southeast Asia’s premier HoReCa trade event, THAIFEX – HOREC Asia 2025, returns from 5–7 March 2025 at IMPACT Muang Thong Thani, Bangkok, Thailand. Featuring 400+ exhibitors from 23 countries/regions, over 20,000 professionals, and the region’s largest buyer programme with over 500 top-tier HoReCa buyers, THAIFEX – HOREC Asia 2025 is a key strategic platform for business-driven innovation, market expansion, and deal-making opportunities.

Building on the success of its inaugural 2024 edition, this year’s event expands to meet the growing industry demand for AI-driven automation, digital procurement, and cost-effective food service solutions. The 50 percent increase in pre-scheduled business meetings compared to the previous year underscores its role as a leading platform for partnerships and industry advancement. 

New for 2025: Must-attend industry features

This year’s edition introduces two major highlights:

• Tech Lounge at THAIFEX – HOREC Academy – A dedicated space showcasing AI-powered automation, contactless service, and data-driven solutions to enhance business operations.
• Asian Pizza Show Academy – An interactive highlight featuring expert demonstrations, advanced pizza-making equipment, and premium ingredients, tapping into Southeast Asia’s booming pizza market.

These new additions join flagship highlights such as the THAIFEX – HOREC Xperiential Zone, where professionals can experience next-generation hospitality and food service innovations first-hand. Returning industry-favourite competitions, including the ASEAN Barista Team Championship and Thailand Ultimate Housekeeping Challenge, continue to spotlight top talents.

Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, shared: “THAIFEX – HOREC Asia 2025 is a catalyst for change in the HoReCa industry. AI automation, digital procurement, and sustainability are no longer trends; they are essential strategies for future growth. With the Tech Lounge showcasing automation, the Xperiential Zone bringing innovation into real-world applications, and the Asian Pizza Show Academy aligning with the expected growth in Southeast Asia, every programme is built for businesses looking to adapt, scale, and lead. Alongside returning highlights like the THAIFEX – HOREC Academy and Innovation Awards, this power-packed three-day event is the ultimate platform for industry transformation.”

Top event highlights for 2025

1. THAIFEX – HOREC Academy & Tech Lounge

Featuring 50+ industry leaders across 20+ curated talks and panel sessions, THAIFEX – HOREC Academy tackles key industry topics, from Women in Hospitality Leadership to Sustainability with Profitability. Experts from leading hospitality brands, including Asset World Corporation, Dusit International, Minor Hotels, and WorldChefs, will lead discussions on pressing industry shifts.

New for 2025, the Tech Lounge is a hub dedicated to AI-powered automation, digital procurement, and financial solutions reshaping hospitality. Attendees will explore hands-on demos and expert-led discussions on: 

• Smart Hospitality Tech: Automation, AI, and cloud-based solutions that streamline operations, reduce costs, and elevate guest experiences.
• Digital-First Procurement & Financial Solutions: Leveraging predictive purchasing, AI-driven inventory, and automated financial systems for seamless business integration.

2. THAIFEX – HOREC Xperiential Zone

This must-visit interactive space presents next-generation hospitality and food service innovations through live demonstrations and guided tours. Attendees can test, evaluate, and discover how they can integrate new solutions into their businesses, enabling them to make smarter, future-proof business decisions.

3. Asian Pizza Show Academy [NEW for 2025!]

As Asia’s pizza scene continues to expand, this newly added side event at THAIFEX – HOREC Asia 2025 will bring together a carefully curated selection of suppliers, master pizzaiolos, and the latest pizza-making equipment to Bangkok.

Co-organised by Bellavita, a global leader in Italian gastronomy, the academy features:

• Live masterclasses by pizza experts showcasing authentic Neapolitan techniques.
• Hands-on tastings hosted by Peppina, the event’s official pizzeria partner, serving 60 fresh pizzas daily and guiding attendees through the process—from dough stretching to baking.

This specialist event provides industry professionals with an exclusive opportunity to refine their skills and stay ahead in Asia’s rapidly evolving pizza market.

For more information, please visit www.thaifex-horec.asia