Courtesy of Kraft Heinz Chef’s Network
New partnership to inspire culinary excellence around the world
The World Association of Chefs Societies (Worldchefs), the largest global association of professional culinary associations, and Kraft Heinz have announced a new partnership that will empower chefs, promote future talent, and foster innovation through Kraft Heinz’s roster of world-leading brands.
As a premium partner to the Worldchefs organisation, Kraft Heinz will invest in upskilling culinary professionals, deliver training through Worldchefs’ educational programmes and learn from some of the most respected chefs, educators, and influencers in the industry.
Alongside Kraft Heinz’ Global Chef’s Network, who operate in 102 countries around the world, Worldchefs will dedicate their time, passion, and expertise to elevate the ‘Away from Home’ experience – leaning on Kraft Heinz’ range of products and solutions designed to meet the unique needs of chefs, operators, and foodservice professionals.
From restaurants and hotels to catering services and institutional foodservice, Kraft Heinz’ Away from Home business provides high-quality ingredients, recipes, and tools that help culinary professionals deliver exceptional eating experiences.
“At Kraft Heinz, we are thrilled to be joining as a Premium Partner of Worldchefs who share our passion for superior-quality products,” said Christel Adam, Culinary & Consumer Experience Director at Kraft Heinz. “This partnership aligns perfectly with our mission to create exceptional food experiences to Make Life Delicious and will foster greater collaboration with our customers, inspire creativity in the kitchen, and propel our Away from Home business forward – you might say, it’s the perfect recipe!”
Today’s announcement follows the unveiling of Kraft Heinz’s food lab in Mexico earlier this year – one of 13 Kraft Heinz Food Labs and Culinary Facilities located around the world, built to inspire culinary creativity and innovation, like Heinz Professional Mayonnaise, which was given a ‘Grade A’ rating by the Craft Guild of Chefs.
“We are thrilled to welcome Kraft Heinz, a powerhouse in the food and beverage industry, as a Premium Partner and Worldchefs Trusted Brand,” adds Andy Cuthbert, President of Worldchefs. “We are looking forward to working together to deliver tools, industry insights, and an ever-growing network to our global community of associations, chefs, and hospitality businesses. From marketing to trends to products, we are proud to continue in our efforts to provide key resources through collaborations like this.”
‘Away From Home’ is one of three primary growth pillars for Kraft Heinz globally and its partnership with Worldchefs forms part of the Company’s strategy to drive growth through global brand activations, channel expansion, and innovation.
The Kraft Heinz Chef’s Network is a community of passionate culinary professionals who are dedicated to elevating the taste experience of dishes for consumers, fostering creativity, and supporting the next generation of culinary talent.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more by visiting www.kraftheinzcompany.com or following us on LinkedIn. For more information about Kraft Heinz Away from Home, visit www.kraftheinzawayfromhome.com.
About Worldchefs
The World Association of Chefs’ Societies, known as Worldchefs, is a federation made up of 110 national chef associations. A leading voice in the hospitality industry, Worldchefs carries years of history since its founding in 1928 at the Sorbonne by the venerable Auguste Escoffier.
Representing a mobilized international membership of culinary professionals, Worldchefs is committed to advancing the profession and leveraging the influence of the chef jacket for the betterment of the industry and humanity at large.
Worldchefs is dedicated to raising culinary standards and social awareness through these core focus areas:
- Education – Worldchefs offers support for education and professional development through the landmark Worldchefs Academy online training program, a diverse network of Worldchefs Education Partners and curriculum, and the world’s first Global Culinary Certification recognizing on-the-job skills in hospitality;
- Networking – Worldchefs connects culinary professionals around the world through their online community platform and provides a gateway for industry networking opportunities through endorsed events and the biennial Worldchefs Congress & Expo;
- Competition – Worldchefs sets global standards for competition rules, provides Competition Seminars and assurance of Worldchefs Certified Judges, and operates the prestigious Global Chefs Challenge;
- Humanitarianism & Sustainability – Worldchefs Feed the Planet, and World Chefs Without Borders programs relieve food poverty, deliver crisis support, and promote sustainability across the globe.
- Visit www.worldchefs.org to learn more.
