This move sets a new benchmark in mindful drinking, with the drink specially crafted for health-conscious and trendsetting consumers

New Delhi – India’s leading FMCG player, Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has launched Coolberg Diet, India’s first zero-sugar malt beverage. This move sets a new benchmark in mindful drinking, with the drink specially crafted for health-conscious and trendsetting consumers. Coolberg Diet delivers a revolutionary, guilt-free refreshment experience. As a growing number of fitness-focused consumers move away from sugary soft drinks, this innovative beverage offers a flavourful, zero-sugar, zero-alcohol alternative that perfectly complements today’s modern, wellness-driven lifestyles.

Available in refreshing Peach & Strawberry flavours and presented in a stylish 330 ml glass bottle, Coolberg Diet is poised to redefine the non-alcoholic beverage segment in India. Priced at an MRP of ₹109, this next-generation beverage caters to a wide range of modern consumers, from gym-goers and diabetics to keto-conscious individuals and Gen Z wellness seekers by offering less than 5 kcal per 100 ml, zero added sugar, and no caffeine.

Salloni Ghodawat, CEO, Ghodawat Consumer Limited (GCL), said, “At Ghodawat Consumer Limited, our mission has always been to offer innovative, better-for-you products that align with evolving consumer needs. Coolberg Diet is more than just a beverage; it’s a lifestyle choice for those who want to enjoy flavour and refreshment without compromising on health. As the demand for functional and guilt-free beverages grows, we’re confident that Coolberg Diet will resonate with consumers seeking balance, quality, and a smarter way to enjoy their favourite drink.”

Coolberg Diet enters the market as a category-defining product, offering a unique combination of features that set it apart. With zero sugar, no caffeine and zero alcohol, it is ideal for all kinds of social occasions, suitable for all age groups, and perfect for calorie-conscious and diabetic consumers—ushering in a new standard for guilt-free indulgence. Meticulously engineered for all-day, everyday refreshment, it appeals to those seeking a clean, healthy alternative to traditional beverages. Versatile in its use, it can be enjoyed straight from the bottle or as a base for mocktails and mixers. Its contemporary, stylish 330 ml glass bottle with aspirational branding makes it especially appealing to new-age consumers, further strengthening its position as a trailblazer in the Indian beverage landscape.

Coolberg Diet also taps into the emerging trend of functional beverages and non-alcoholic beer, presenting a healthier, more sophisticated alternative to the traditional soft drink. It will soon be available on all leading quick commerce platforms, across leading modern trade & general trade outlets

With this launch, Ghodawat Consumer Limited reinforces its commitment to high-quality, innovation-driven, and consumer-centric product development. As the Coolberg Diet rolls out, it is set to lead the way in shaping a healthier, more mindful era of beverage consumption in India.

About Ghodawat Consumer Limited (GCL)

Ghodawat Consumer Limited, the FMCG arm of Sanjay Ghodawat Group, has been a trailblazer in the consumer goods sector since 2003. The company operates under the umbrella brand ‘Star’, offering a diverse range of products that include refined oils, atta (wheat flour), rice, beverages, and savoury snacks, all catering to various everyday consumer needs. Its portfolio also includes premium, value-added brands like TBH (100% real fruits and vegetable snacks brand) and Coolberg (India’s leading non-alcoholic beer brand). GCL’s offerings are available in more than 250,000 outlets across 120 cities and on all e-commerce and quick commerce platforms in India. The company also exports its products to over 17 countries across the globe.

Website- https://ghodawatconsumer.com/

About Sanjay Ghodawat Group (SGG)

Sanjay Ghodawat Group (SGG) is a diversified conglomerate with operations spanning various high-value business verticals such as Aviation, Consumer Products, Education, Energy, Realty and Retail. Since its founding in 1993, SGG has witnessed impressive growth under the splendid stewardship of its Founder and Chairman, Mr. Sanjay Ghodawat. It has a strong base of millions of customers globally, with employee strength of over 11,000 and a student base of over 21,000. SGG is moving ahead with great vigour and bringing significant changes in people’s lives with its wide range of high-quality products and services.

Website: https://www.ghodawat.com/