• Skip to main content
  • Skip to primary sidebar

Arla Foods Ingredients launches new high-protein dairy campaign

Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share
Leaderboard of Asia Food Journal




Arla Foods Ingredients launches new high-protein dairy campaign

September 19, 2024 by Asia Food Journal

high-protein dairy

Courtesy of Arla Foods Ingredients

Arla Foods Ingredients has launched a new campaign to inspire dairy manufacturers to create innovative high-protein products.

Over four in ten consumers globally say protein is the most important ingredient.[1] However, conversations around the vital nutrient are changing, with health-focused shoppers increasingly focusing not just on how much protein they consume, but also its nutritional quality. Manufacturers of high-protein products can also face challenges around differentiation, processing, taste and texture.

Leaderboard of Asia Food Journal

The ‘Go High in Protein’ campaign showcases the Arla Foods Ingredients Nutrilac® ProteinBoost range of patented microparticulated whey proteins, which are rich in all the essential amino acids. It demonstrates how they can be used to overcome technical challenges and create high-protein dairy products with appealing taste and texture.

At the heart of the campaign is a new virtual protein seminar, featuring presentations from expert speakers and a ‘Test your protein knowledge’ quiz.

Visitors can also explore five concepts featuring Nutrilac® ProteinBoost. They include two new recipes – an ambient spoonable yoghurt, and an ambient drinking yoghurt, which recently won a World Dairy Innovation award for best manufacturing/technology innovation. They demonstrate the potential for high-protein dairy products that do not require refrigeration, creating opportunities for convenience, long shelf life, and easier transportation.

The three other recipe concepts are a 10 percent protein ice cream, a high-protein non-fat drinking yoghurt with fruit, and a 12 percent protein spoonable yoghurt.

Claus Bukbjerg Andersen, Senior Category Manager at Arla Foods Ingredients, said: The high-protein trend is as powerful as ever, but it’s evolving. Consumers now want high-quality, complete proteins – and they want them in products with masses of appeal. Our aim is to make it as easy as possible for manufacturers to meet these dual needs. The ‘Go High in Protein’ demonstrates how our Nutrilac® ProteinBoost solutions can help you overcome technical challenges and create high-protein dairy products that stand out in an increasingly crowded market.”

To sign up for the virtual protein seminar, visit https://bit.ly/47kR939

For more information about ‘Go High in Protein’ visit https://bit.ly/3TkykHL

[1] Innova Market Insights, Trend Survey, 2024

Other Topics: Arla Foods Ingredients, high protein dairy, Industry, Ingredients

Related Articles

  • Plant-based snacking

    Courtesy of Planteneers

    The snacking category goes plant-based: Growth through new product ideas 
  • limited edition Pocky durian and Pocky ondeh-ondeh flavours

    Courtesy of Glico

    Pocky launches limited edition Pocky durian and Pocky ondeh-ondeh flavours to celebrate Singapore’s heritage
  • Fi Europe Awards

    Courtesy of Fi Europe

    Fi Europe 2025 Awards entries open
  • Ayurvedic wellness

    Courtesy of Gonmisol

    Gonmisol, K. Patel join to bring Ayurvedic wellness to Europe
  • Starbucks Taiwan

    Courtesy of Starbucks

    Starbucks Taiwan unveils its largest flagship store at Dream Plaza, Taipei 
  • low-carbon operations

    Courtesy of CP Foods

    CP Foods equips SMEs for global markets with low-carbon operations
Leaderboard of Asia Food Journal

Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • Kerry Jakarta officeKerry expands innovation footprint in Southeast Asia… Kerry, a global leader in taste and nutrition, officially opened…
  • sustainable sourcingBeverage solutions brand DaVinci Gourmet drives… In a first among global food service beverage brands, DaVinci…
  • Fi Asia Thailand 2025Fi Asia Thailand 2025 registration opens:… Organisers expect a record-breaking showcase of ingredient innovations from 17-19…
  • Singapore’s most beloved local F&B brands revealed: foodpanda unveils first-ever Local Foodie Heroes Hall of FameSingapore’s most beloved local F&B brands… A delicious tribute to Singapore’s iconic local eats to mark…
  • Restaurant Asia 2025Restaurant Asia 2025: F&B industry gathers at… Co-organised by the Restaurant Association of Singapore (RAS) and IEG…
  • Immersive Experience HubIFF expands innovation center in Singapore with new… Immersive Hub to accelerate innovation, deepen customer collaboration, and strengthen…
  • AoFrio iQAoFrio iQ: Unlocking full-fleet intelligence in… AoFrio, a global leader in commercial refrigeration technology, has unveiled…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.