How a tradition of excellence can serve as springboard for innovation in the modern world 

By Cath Isabedra 

When an idea blooms, innovation follows. For most startups, it’s the ideal scenario. However, this isn’t always the case. These ideas can lose their luster if they’re not nurtured. It won’t fully bloom and come to life.  

In the vibrant landscape of Vietnam’s burgeoning dairy industry, a groundbreaking partnership has taken root, promising to revolutionize how we think about product innovation. Tetra Pak, a global leader in packaging and processing solutions, has joined forces with Den East to unveil the Bloom. Innovation Center in Vietnam.  

This dynamic collaboration aims to transform nascent business ideas into flourishing, market-ready products, offering a remarkable opportunity for enablers and startups to harness the full potential of Bloom. technology and expertise. 

Unveiling the Bloom of Innovation 

Johan Boden, CEO of Den East, shares that Bloom. encapsulates the center’s aims. “We want to put ourselves into the brand owner’s position—what are their pain points? How can we help them effectivize the innovation work?” Boden explains that Tetra Pak’s involvement helped them position the service more humbly.  

At the heart of this visionary endeavor is the concept of nurturing a business idea as a sprout that, with the right care and support, can blossom into an innovative product. The Bloom. Innovation Center stands as the fertile soil, ready to nurture these budding concepts in partnership with forward-thinking brands, aiming to bring them to fruition in the dairy industry. 

The Power of ‘Bloom.’ Technology 

To fully grasp the significance of this partnership, one must delve into the transformative capabilities of Bloom. technology. This cutting-edge platform, introduced by Tetra Pak, represents the culmination of years of research and development. It offers a suite of tools and resources designed to accelerate product development, streamline production processes, and enhance overall efficiency in the dairy sector. 

The Bloom. Innovation Center leverages this technology to provide enablers and startups with a unique opportunity to access state-of-the-art facilities, expert guidance, and a collaborative ecosystem. It’s not just a resource; it’s a growth catalyst, empowering innovators to explore, experiment, and refine their dairy product concepts like never before. 

When asked about the prerequisites for joining Bloom, Boden shares that they are flexible. They want to accommodate all innovative ideas and see how these idea spurts can bear fruit. And there’s a good reason for this.  

Boden explains, “If you start putting too many prerequisites at the beginning of any innovation, then no innovation can happen. You have to be open-minded and sit and understand what this is all about. Both Tetra Pak and Den East have closed doors to anyone. In general, we are very open-minded.”  

However, they have restrictions and guidelines that only highlight their commitment to innovation and food safety. “If you speak about processes, it could be food legislation, it could be temperature regimes, and we cannot cut corners around that, right so if a customer comes in and says we would like to do it this way, and it’s not scientifically proven that it would be safe for consumers for sure we’re not going to do that.” 

Thuy Nguyen, Marketing Director of Tetra Pak Vietnam, adds, “Our credo is to ‘Protect What’s Good.’ We aim to bring more nutrition and products into the market. We are for more healthy products into the market and more nutritional products in the market because that way, we can provide what the consumer is looking for.”  

A Blossoming Partnership 

Den East, with its deep-rooted expertise in the Vietnamese market, brings a wealth of local insights and industry knowledge to the table. Their synergy with Tetra Pak is a testament to their commitment to nurturing innovation in Vietnam’s dairy landscape. 

Together, they offer a comprehensive package that includes access to: 

• Cutting-edge processing and packaging equipment. 
• Expert guidance and mentorship from industry veterans. 
• Market research and consumer insights tailored to the Vietnamese context. 
• Collaborative opportunities with established dairy brands. 

Embracing the Future 

The Bloom. Innovation Center is more than just a hub for innovative ideas; it’s a testament to the power of collaboration. With Tetra Pak and Den East as catalysts, it encourages enablers and startups to think beyond the ordinary and embark on a journey of creative exploration. 

For those with a passion for dairy innovation, the Bloom. Innovation Center beckons as a haven for groundbreaking ideas to flourish. It’s an invitation to transform sprouts of imagination into tangible, market-ready dairy products that will satisfy consumer cravings and set new standards for the industry. 

Bloom Beyond Borders 

Bloom. extends its reach far beyond Vietnam’s borders, welcoming global brands and innovators to harness its transformative capabilities, including pioneering remote trials. This inclusive approach eliminates geographical limitations and fosters international collaboration. It allows startups and enablers worldwide to access cutting-edge facilities, expert guidance, and advanced technology to conduct trials and refine product concepts.  

With this concept, Bloom. makes innovation accessible, efficient, and cost-effective on a global scale. 

Nurturing Ideas to Bear Fruit 

The Bloom. Innovation Center isn’t just about starting something but about finishing strong. It’s about nurturing your business idea until it bears fruit and becomes a reality.  

This isn’t just an opportunity; it’s a call to action. 

So, if you’re an enabler or a startup passionate about innovation in the dairy industry, seize the moment. Join Tetra Pak and Den East in this exciting journey towards redefining the future of Vietnam’s dairy landscape. Together, let’s cultivate innovation, nurture ideas, and watch them bloom into something truly extraordinary. The time to act is now. 

Have an idea? Let. It. Bloom. Discover Bloom. today! 

With insights from Johan Boden, CEO of Den East Vietnam, and Thuy Nguyen, Marketing Director of Tetra Pak Vietnam