The Japan Spirits & Liqueurs Makers Association (JSLMA) announced the adoption of a new logo to reinforce their “Standards for Labeling Japanese Whisky” (industry standards), established in February 2021. By having JSLMA members apply this logo to their products that comply with the industry standards, the association hopes to raise awareness of Japanese whisky both in Japan and abroad while also making it easier for consumers to distinguish it from other types of whisky. This … [Read more...] about Japan Spirits & Liqueurs Makers Association (JSLMA) reinforces standards for labeling Japanese whisky with new logo
Beverages
Starbucks and Peanuts inspire kindness with new collection featuring an exclusive new persona, Joe Kind Snoopy
The new Peanuts-inspired beverages and merchandise collection celebrate acts of goodwill, with Starbucks donating 100 meals for every hour that partners volunteer with hunger relief nonprofits. Starbucks and Peanuts have come together to launch a global brand partnership that celebrates kindness, coffee, and community. Starting March 27, Starbucks stores in Asia Pacific will introduce an exclusive line of Peanuts-inspired merchandise and beverages. This exciting collaboration will … [Read more...] about Starbucks and Peanuts inspire kindness with new collection featuring an exclusive new persona, Joe Kind Snoopy
Alcohol industry launches first joint Moderation Week Campaign to promote responsible drinking across Asia Pacific
The Asia Pacific International Spirits and Wines Alliance (APISWA) and partner associations launched the inaugural Moderation Week campaign across Asia Pacific (APAC). Over 18 representatives from trade associations of spirits, wines, and beer producers participated, signalling their commitment to promoting responsible drinking across the region. The campaign includes a range of educational initiatives to tackle harmful drinking and promote responsible alcohol consumption across Asia Pacific, … [Read more...] about Alcohol industry launches first joint Moderation Week Campaign to promote responsible drinking across Asia Pacific
