Westfalia Fruit, a global leader in the avocado industry, has completed the acquisition of Greenpoint Trading B.V., a Dutch foodservice company specialising in avocados and owner of the well-established Avojoy brand. Greenpoint serves a wide range of customers across the foodservice market in Northern Europe and has a long-standing partnership with Westfalia Fruit, which laid the groundwork for this strategic move. The acquisition strengthens Westfalia Fruit's position in the rapidly growing … [Read more...] about Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V.
Fruits and Snacks
Zespri teams up with Dame Lisa Carrington in global partnership
The world champion canoe sprinter, nine-time Olympic medallist, and iconic New Zealand athlete is the kiwifruit brand’s first global brand ambassador. Zespri, the world’s largest kiwifruit marketer, is proud to announce a four-year global partnership with Dame Lisa Carrington, New Zealand’s most decorated Olympian, as its inaugural global brand ambassador. The partnership highlights Zespri’s commitment to health, quality, and excellence—values Dame Lisa has exemplified throughout her … [Read more...] about Zespri teams up with Dame Lisa Carrington in global partnership
A fresh take on strawberries: Premium packaging that looks as good as it performs
Perfection Fresh has partnered with global packaging leader Detpak to launch a new eye-catching strawberry punnet that is set to raise the bar in the berry aisle — combining standout shelf appeal with smart, functional design. Rolling out in Coles from July, the new 240g punnet features ventilation holes to maximise freshness, showcasing premium strawberries in a format that’s both practical and visually striking, featuring three large viewing windows that let shoppers inspect the fruit … [Read more...] about A fresh take on strawberries: Premium packaging that looks as good as it performs
