Sales and consumer communications have already begun in Australia. Production in Argentina and Chile is in the early stages. New Zealand and South Africa are testing new varieties After the success of the sales campaign in Europe and North America, the development of Kissabel® continues with the new harvest in the southern hemisphere. The striking range of apples with flesh that varies from pink to intense red continues its development in Australia, Argentina, Chile, New Zealand, and South … [Read more...] about Kissabel® apples: Progress towards commercial volumes in Southern Hemisphere
Fruits and Snacks
Strength through collaboration: VOG, VIP, and VOG Products form the alpoma APO
The new association will strengthen cooperation in areas such as varietal innovation, research, development, and environmental measures, while maintaining the autonomy and identity of the three constituent POs. The South Tyrol - Südtirol apple industry has a new association that is set to strengthen the joint actions of local organisations. Named ‘alpoma’, the new Association of Producer Organisations (APO) was founded by the producer organisations VOG, VIP, and VOG Products. The … [Read more...] about Strength through collaboration: VOG, VIP, and VOG Products form the alpoma APO
RedPop®: success in Europe, Asia, and the UK for the rebel with a sweet heart
The apple-shaped snack is continuing to achieve excellent sales results in its markets, even winning over young consumers with its positioning and lively, colourful brand identity. It is small and sweet but has a rebellious spirit to change the rules of the category: RedPop®, the apple-shaped snack, is continuing to win over consumers and increase sales in Europe and Asia. This major success is driven by a sweet and juicy apple, ideally sized to take wherever you need a moment to … [Read more...] about RedPop®: success in Europe, Asia, and the UK for the rebel with a sweet heart
