The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential. And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing
Fruits and Snacks
Avocado innovation meets community impact: Westfalia Fruit’s focus at Fruit Logistica 2025
Westfalia Fruit, a global leader in the avocado industry, will showcase its commitment to sustainable innovations and social growth through technologies such as natural avocado dyes and community-oriented programmes in Chile. Taking place between 5-7 February 2025, the event provides an ideal platform for Westfalia to present these innovations. Some of the highlights at the show this year will include: “As the pioneering frontrunner in the avocado industry, Westfalia is … [Read more...] about Avocado innovation meets community impact: Westfalia Fruit’s focus at Fruit Logistica 2025
Fresh from France: Sustainable Apple delights mark great success in Singapore
INTERFEL (the Interbranch Association for Fresh French Fruit and Vegetables) is back in Singapore with great success, presenting its latest range of sustainable French apples for fruit lovers in Singapore to enjoy. France has over 100 different apple varieties thanks to its unique climate and fertile soil. Recently, climate change has significantly impacted global agriculture, particularly affecting fruit cultivation. Following a challenging harvest in 2023, Europe’s apple production is … [Read more...] about Fresh from France: Sustainable Apple delights mark great success in Singapore
