Following the awards at the Culinary Experience 2.0 contest comes the multichannel campaign of the Daughter of the Alps, to herald the upcoming 30th Anniversary of the brand in 2025. The “Daughter of the Alps” claim has narrated the origins of Marlene®, the theme of the seasons has shown us the nature of orchard work and told us about the fruit’s availability all year round, while the culinary experience focused on the consumer, with an invitation to discover the gourmet world of apples. Now, … [Read more...] about Marlene®, the autumn campaign inspires consumers
Industry
Vitalfood, the new player that integrates the expertise of Italcanditi and CSM Ingredients
The two companies have joined forces to create a pan-European player specialized in the supply of fruit-based preparations, hydrated creams, and candied fruit. A total production capacity of 150kT/year is ensured thanks to the two production facilities in Pedrengo (Italy) and Goes (Netherlands). Expertise, customer service, and over 70 years of experience in the industrial and artisanal sectors: these are the distinctive features that form the bond between Italcanditi, a leader in … [Read more...] about Vitalfood, the new player that integrates the expertise of Italcanditi and CSM Ingredients
Blue Whale ® takes to Fruit Attraction its commitment to the consumer
Once again this year, the leading French cooperative Blue Whale ® will be exhibiting its value offer at the Fruit Attraction trade fair from 8 to 10 October in Madrid. On this occasion, it is doing so with a 130m2 stand in Hall 6 Hall C07 and a clear vision for the future: to place consumer desires at the heart of its development plans. ‘Our aim is to create value for both our growers and our buyers: wholesalers, supermarkets and greengrocers. However, for all this to make sense, we cannot … [Read more...] about Blue Whale ® takes to Fruit Attraction its commitment to the consumer
