CPF Malaysia, a part of the global Charoen Pokphand Foods Public Company Limited, recently earned two significant awards at the Malaysia Livestock Industry Awards 2023: the “Outstanding Breeder Farm” and “Most Innovative Breeder Farm.” These accolades underscore CPF Malaysia’s commitment to enhancing the livestock industry, directly impacting the quality of life for consumers by ensuring the availability of high-quality, innovative food products in Malaysia.
Montree Srihamontree, President of Agro Business at CPF Malaysia, expressed the company’s pride in these achievements. He emphasized the significance of these awards in reinforcing their commitment to food security for Malaysian consumers, in line with the “3 Benefits to Sustainability” principle of the Charoen Pokphand Group. This approach prioritizes the benefits to the countries they operate in, the public, and the company, respectively.
The “Outstanding Broiler Chicken Farm” award was awarded to PK Agro-Industrial Products (M) Sdn. Bhd. for their commitment to animal welfare and producing high-quality, safe, and traceable meat products. This recognition highlights their responsibility towards all stakeholders, including consumers, farmers, communities, and the environment.
The “Outstanding Innovation in Pork Product Processing Process” award recognized excellence in pork production processes, integrating modern technology and innovations for improved efficiency and food safety. This includes employing digital technology for product traceability, enhancing consumer confidence.
CPF Malaysia is dedicated to sustainable business practices, aiming to provide quality, nutritious food that benefits the physical and mental health of Malaysian consumers. This contributes to food security and a better quality of life under their vision of being the sustainable “Kitchen of a the world.”
The MLIA 2023, organized by the Department of Livestock Development, Ministry of Agriculture and Food Sustainability, is a significant event in Malaysia, celebrating outstanding achievements in the livestock sector. It covers 15 categories, including innovation, development, commercial success, and best practices, contributing to the sustainable growth and international reputation of Malaysia’s livestock industry.