• Skip to main content
  • Skip to primary sidebar

Fanta® Unveils Apple Pie as the Mystery Flavour in South Africa’s #WhatTheFanta Campaign

Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share
Leaderboard of Asia Food Journal




Fanta® Unveils Apple Pie as the Mystery Flavour in South Africa’s #WhatTheFanta Campaign

February 13, 2024 by Asia Food Journal

Apple Pie

Courtesy of Coca-Cola

The Apple Pie flavour perfectly embodies Fanta’s vibrant spirit, creating a wave of excitement through its dessert-themed flavour containing no added sugar

JOHANNESBURG, South Africa, February 13, 2024/ — The wait is over! Fanta in South Africa reveals Apple Pie as the much-anticipated mystery flavour of the #WhatTheFanta campaign 2023, leaving everyone surprised and excited.

Leaderboard of Asia Food Journal

After months of exhilarating guesswork, adventurous sip-testing, and endless fun, we finally unveil the mysterious limited-edition flavour – an unanticipated yet delightful Apple Pie. This distinctive flavour combines scrumptious dessert-inspired notes with an enticing purple hue.

“We have been thrilled by the response to our #WhatTheFanta campaign in South Africa. We know everyone loves a mystery flavour challenge and our mission is to inject playfulness into the grey of the everyday. This fun flavour mystery got Fanta enthusiasts across South Africa involved, guessing, and discussing what the mystery flavour could be,” said Ramokone Ledwaba, Senior Marketing Director at Coca-Cola Africa.

Our thrilling #WhatTheFanta campaign offered more than just website clues. Consumers enjoyed a thrilling treasure hunt through the streets of Mzansi, finding novel Fanta clues at participating retailers. This campaign reached new heights with influencer collaborations, digital promotions, TV commercials, and enticing instant wins. Prizes included vibrant purple Crocs, the latest iPhone 15, unique Airbnb experiences, vouchers, and more!

The Apple Pie flavour perfectly embodies Fanta’s vibrant spirit, creating a wave of excitement through its dessert-themed flavour containing no added sugar. True to Fanta’s legacy, it continues to encourage its fans to embrace a playful and adventurous outlook on life.

We express our gratitude for the participation from our Fanta lovers! Head out, grab a bottle of the limited edition deliciously mysterious Apple Pie – while stocks last – and keep the Fanta flavour festivities going! Join the fun on social media platforms using the hashtag #WhatTheFanta.

Visited 1 times, 1 visit(s) today

Other Topics: Beverage, Coca-Cola, Fanta, flavor

Related Articles

  • Ziemann Holvrieka

    Courtesy of Ziemann Holvrieka

    Turnkey plants and process technology for the beer and beverage market
  • Double Gate heating concept

    Courtesy of Frank Reinhold/KHS

    New benchmark in energy savings thanks to the Double Gate heating concept
  • Seafood Loves Sake

    Courtesy of JFOODO

    JFOODO unveils the 5th edition of “Seafood Loves Sake.2024” in Singapore
  • beverage textures

    Courtesy of CP Kelco

    Elevating the Beverage Experience: The Crucial Role of Texture 
  • Apple cider vinegar

    Courtesy of American Trading International

    ATI Aims To Tap The Growing USD 108 Million Middle East and Asia Apple Cider Vinegar Market
  • bottling alliance

    Courtesy of The Coca-Cola Company

    ThaiNamthip and Swire Coca-Cola to form a north ASEAN bottling alliance
Leaderboard of Asia Food Journal

Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • Inspection technologyTethered caps: KHS optimizes its inspection… Tethered caps have been mandatory for all non-returnable PET bottles…
  • Euromed EcovadisRecognition for outstanding sustainability and… Euromed, a leading producer of botanical ingredients, has once again…
  • greatviewGreatview operates aseptic carton packaging facility… Greatview, a leading global supplier of aseptic carton packaging solutions,…
  • mega prime foodsMega Prime Foods turns 50 with growth plans and… Maker of country’s #1 sardines brand, Mega Sardines, sets sights…
  • precision fermentationADM and Asahi Group sign exclusive distribution… ADM (NYSE: ADM), a global leader in innovative solutions from…
  • Immersive Experience HubIFF expands innovation center in Singapore with new… Immersive Hub to accelerate innovation, deepen customer collaboration, and strengthen…
  • Restaurant Asia 2025Restaurant Asia 2025: F&B industry gathers at… Co-organised by the Restaurant Association of Singapore (RAS) and IEG…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.