By Cath Isabedra In beverage innovation, a seismic shift is underway, transcending the conventional boundaries of taste to delve into the nuanced world of texture. It's a shift that Cara Zhuang, Senior Manager of Asia Pacific Marketing at CP Kelco, articulates with compelling clarity and insight. Through her lens, we gain an unparalleled view into the art and science of crafting beverage textures that complement and elevate the taste to create genuinely immersive sensory … [Read more...] about Elevating the Beverage Experience: The Crucial Role of Texture
Beverage
ATI Aims To Tap The Growing USD 108 Million Middle East and Asia Apple Cider Vinegar Market
American Trading International, Inc. (ATI), a leading player in the USA-branded food distribution industry, has announced its participation in the 29th edition of Gulfood. As part of its expansion strategy, ATI has successfully established a broad distribution network that caters to diverse markets and ensures an efficient supply chain. ATI has exported to more than 85 countries and markets worldwide, including 14 countries in the Middle East, delivering high-quality made-in-USA products. … [Read more...] about ATI Aims To Tap The Growing USD 108 Million Middle East and Asia Apple Cider Vinegar Market
Fanta® Unveils Apple Pie as the Mystery Flavour in South Africa’s #WhatTheFanta Campaign
The Apple Pie flavour perfectly embodies Fanta’s vibrant spirit, creating a wave of excitement through its dessert-themed flavour containing no added sugar JOHANNESBURG, South Africa, February 13, 2024/ -- The wait is over! Fanta in South Africa reveals Apple Pie as the much-anticipated mystery flavour of the #WhatTheFanta campaign 2023, leaving everyone surprised and excited. After months of exhilarating guesswork, adventurous sip-testing, and endless fun, we finally unveil the mysterious … [Read more...] about Fanta® Unveils Apple Pie as the Mystery Flavour in South Africa’s #WhatTheFanta Campaign
