Five Star, a prominent franchise platform known for its grilled and fried chicken under Charoen Pokphand Foods Public Company Limited (CP Foods), has entered into a collaboration with BSGF Company Limited, a joint venture of the Bangchak Group. This partnership aims to convert used cooking oil from Five Star outlets into Sustainable Aviation Fuel (SAF). A pivotal element of the ‘Fry and Fly’ (Tod Mai Ting) project, the initiative targets engaging all 5,000 Five Star locations across Thailand by 2024. This move marks a significant step toward developing an environmentally sustainable franchise model.
Sunthorn Jaksukan, President of CPF Restaurant and Food Chain Co., Ltd., a division of CP Foods overseeing the Five Star Franchise, has announced the brand’s involvement in the ‘Fry and Fly’ initiative in partnership with BSGF. The initiative aims to transform waste into value, starting with 139 outlets in Bangkok and its vicinity, and expanding to 5,000 branches by 2024. The collaboration will focus on producing SAF from recycled cooking oil, with BSGF managing the collection process from Five Star outlets nationwide.
Sunthorn highlighted, ‘Boasting over 39 years of success in the franchise industry, Five Star has consistently spearheaded initiatives that promote entrepreneurship and bolster economic growth in Thailand. Currently, we are advancing our dedication to environmentally and socially conscious business practices by advocating for our franchisees to discontinue the reuse of frying oil. This collaboration with BSGF not only demonstrates Five Star’s unwavering commitment to ecological innovation but also our focus on providing healthier food options to consumers, thereby steering us towards a more sustainable future.’
The ‘Fry and Fly’ project, initiated by Bangchak Group, addresses environmental concerns by preventing the improper disposal of used cooking oil and mitigating health risks associated with its reuse. The public and businesses are encouraged to sell their used cooking oil at designated Bangchak service stations and other collection points. This oil will then be processed into SAF jet fuel, in line with the BCG economic model (Bio-Circular-Green Economy), fostering a bio-economy, circular economy, and green economy.