Long considered one of the show’s core pillars, foodservice continues to take centre stage at Host 2025, with six entire halls dedicated to the sector, plus an additional shared space with the newly revamped MIPPP – Milano Pane Pasta Pizza, another major focus of this year’s edition. Complementing the exhibition is a rich programme of events catering to both sectors.

From intelligent systems to next-generation cooking methods, from automation to increasingly high-quality semi-finished products: the future of professional kitchens and artisan baking is all about innovation.

According to the 2024 Catering Report by FIPE-Confcommercio, around 50 percent of Italian companies in the sector have invested in upgrading equipment and enhancing digital tools. These investments total nearly €4 billion, with a strong focus not only on innovation but also on sustainability. This drive for innovation is making the industry even more attractive, as confirmed by the numbers: the report also states that the out-of-home consumption market in Italy now exceeds €96 billion.

This trend is far from being limited to Italy. A recent study by Grand View Research estimates that the global food service equipment market will grow from just over $39 billion in 2024 to more than $60 billion by 2030, with a compound annual growth rate (CAGR) of 5.6 percent.

Key drivers of this growth include the boom in independent and specialised foodservice operators, growing demand for more efficient and sustainable machines, and an increasing emphasis on artisanal quality and fresh products—trends which require ever smarter equipment for large-scale commercial applications.

Host 2025: the undisputed benchmark for food equipment

Where can professionals spot the most relevant emerging trends and market opportunities and turn them into real business growth? Fiera Milano presents Host 2025, the leading trade show for the global HoReCa industry, designed to foster connections between supply and demand, encourage dialogue among peers and experts, and offer insights into the consumer habits of tomorrow. The 44th edition will take place from 17 to 21 October 2025.

Food service equipment has always been one of the exhibition’s key strengths: this year the sector will occupy no fewer than six halls at Porta Est (1–3, 2–4 and 5–7), while Hall 6 will be shared with MIPPP – Milano Pane Pasta Pizza, which will also extend into the adjacent Hall 10. This year, greater synergies will be created through an exhibition layout that encourages seamless connections between supply chains.

The renewed MIPPP puts Italy back on the international bakery map

Artisan baking will be one of the main themes of the 2025 edition. The long-standing MIPPP – Milano Pane Pasta Pizza show returns in a renewed format, thanks in part to a collaboration with the SIPAN Consortium. SIPAN will further enrich the line-up of top international players by bringing in its network of leading Italian bakery companies.

The refreshed MIPPP will attract new segments of trade visitors and position Italy once again at the heart of the international baking scene with a truly European-level event, enhanced by Bakery Square—an arena entirely dedicated to the passion for the art of baking, featuring training sessions, knowledge-sharing events, talks and hands-on workshops.

A packed programme: from show-cooking to championships and expert talks

Foodservice and artisan baking will also feature prominently in Host 2025’s extensive event schedule, beginning with some thrilling competitions. The Panettone World Championship, the only live competition for large leavened products, will see 12 national teams from across the globe go head to head. Meanwhile, the European Pizza Championship will showcase the talent of pizza makers and professionals from across the continent.

A highlight for sourdough masters will be the Fermenti di Sapienza: Il Lievito Madre conference, held on Sunday, 19 October. Continuing its mission to share know-how, the Bread and Well-being area will feature a full schedule of workshops and expert discussions, alongside thematic show-cooking sessions, with a special focus on fresh pasta.

Also of particular interest to foodservice professionals will be the green-themed events Smart Food – Smart Chefs – Smart Future, and the training sessions of the FIC Academy.

Innovation stays one step ahead with Smart Label

Returning to Host 2025 for its seventh edition, the Smart Label – Host Innovation Award celebrates sustainable innovation. The initiative is promoted by Fiera Milano and Host Milano in partnership with POLI.design and under the patronage of ADI – Associazione per il Disegno Industriale.

Smart Label includes three award categories: Smart Label, for products with distinctive innovative content; Innovation Smart Label, for innovation that goes beyond established trends; Green Smart Label, for outstanding eco-sustainable features. The award has enjoyed increasing success with each edition: to date, more than 950 applications from around the world have been submitted across six editions, and over 280 products have been recognised for their innovation.

Applications, reserved for companies registered to exhibit at Host 2025, are open until 30 May 2025.

The 44th edition of Host Milano will take place at Fiera Milano from 17 to 21 October 2025.
Stay up to date at: host.fieramilano.it, @HostMilano