Seafood Expo Asia 2022 in Singapore from September 14 to 16, Booth H07
To optimize the influence of French quality products on the international market, the Groupement Qualité Huîtres Marennes Oléron has joined forces with a prestigious partner: the Wines of Chablis. These French gastronomy jewels are accelerating their development in the Asian market.
Concerned with the transmission of French knowledge and know-how, the oyster farmers provide training courses dedicated to the professional public and training students.
In Singapore, the Groupement Qualité Huîtres Marennes Oléron has a key partnership with the famous Institute of Technical Education – ITE – located in Choa Chu Kang, where it will run, on 14 September 2022, a training course with more than 40 students.
Lim Hwee Peng, one of the most renowned trainers and wine experts in Singapore, is also one of the global Bourgogne wine ambassadors.
Mr. Hwee Peng will explain wine and food pairing, especially with oysters, alongside producers and chefs.
As of today, 50 oyster farmers and refi ners, all members of the Groupement Qualité Huîtres Marennes Oléron, market their Marennes Oléron PGI Label Rouge oysters for export. It represents 5 percent of the production volume, i.e., 1,000 tons of Marennes Oléron PGI Label Rouge oysters that are exported annually, representing nearly 10 million Euros in revenue.
The global ambition is to develop marketing in the whole Asian region. The Quality Group seeks to increase its presence on the tables of starred chefs in Asia by 10 percent by the end of 2022.
Chablis wines are largely orientated towards export markets, with two out of three bottles exported. In 2021, Asia was a flourishing market for Chablis AOC wines, mostly thanks to exports to Japan, China, South Korea, Hong Kong, Singapore, and Taiwan.
In 2021, these 6 markets accounted for 97 percent of the volume of Chablis wines exported to Asia (excluding North Korea) and 96.9 percent of their revenue. In addition, Chablis wines grew by 30 percent in volume and 32 percent in sales between 2021 and 2019, before the Covid-19 health crisis.
Japan alone, their main market in this region and the 3rd largest export market for Chablis wines, accounts for 68 percent of volumes and 61 percent of sales in this region, with exported volumes increasing by 15.9 percent between 2021 and 2019 and 13.3 percent in sales.
Hong Kong remains an attractive market for Chablis wines, with a 13.7 percent growth in volume between 2021 and 2019 and a +22.9 percent growth in sales. Singapore, the 5th largest market in this export zone, is up 3.5 percent in value but 23 percent in volume compared to the pre-COVID-19 period in 2019. The Chablis Premier Cru and Chablis Grand Cru appellations make for more than 27 percent of Chablis appellations exported to this country in 2021.
Taiwan is also a market very much focused on the Crus. Between 2019 and 2021, Chablis’ exports to Taiwan jumped by 27.4 percent in volume and nearly 24 percent in value.
The Taste of Asia for French Gastronomy French Know-How in Asia
The Groupement Qualité Huîtres Marennes Oléron and the Bourgogne Wine Board contribute to the preservation and enhancement of local French traditions and know-how and the characteristics of the home products they produce. They both play an important role in promoting and marketing the products they represent abroad.
About Marennes Oléron
The IGP Huîtres Marennes Oléron appellation is supported by a collective created in 1974 in order to promote the oyster industry of this exceptional natural maritime basin. The only ones* to benefit from a Protected Geographical Indication (PGI) and two Red Labels, Marennes Oléron oysters are recognized throughout the world for their unique organoleptic qualities and are inseparable from the French gastronomic culture. Heirs to a unique terroir and ancestral know-how, the 214 member companies, members of this collective, are the actors of the preservation and transmission of the values that make Marennes Oléron oysters an exceptional product. Facebook @LesHuitresMarennesOleron – Instagram @ LesHuitresMarennesOleron
The Chablis Commission, attached to the Bourgogne Wine Board, manages the worldwide promotion of Chablis wines. Located only 2 hours from Paris, Chablis is the northernmost of the 5 wine regions of Bourgogne, the cradle of Chardonnay. The Chablis vineyard is composed of 5821 hectares divided into 417 companies (negociants, cooperatives, estates). Of an elegant simplicity, the wines of Chablis can only come from France. Divided into four different appellations (Petit Chablis, Chablis, Chablis Premier Cru, Chablis Grand Cru), these 100% Chardonnay wines invite purity and minerality. With approximately 37.9 million bottles produced each year, Chablis wines represent 18% of the Bourgogne wines supply and export 65% of the volume produced annually. Instagram @VinsdeChablis – Twitter @PureChablis