• Skip to main content
  • Skip to primary sidebar

IFF to Showcase ‘Innovate the Future of Food’ Theme at Gulfood Manufacturing Show

Asia Food Journal
Leaderboard of Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share




IFF to Showcase ‘Innovate the Future of Food’ Theme at Gulfood Manufacturing Show

November 3, 2022 by Asia Food Journal

IFF

Courtesy of IFF

Visitors can experiment with food innovation using augmented reality and discover end-to-end food and beverage solutions across six market categories.

IFF (NYSE: IFF), for the first time, will showcase its expanded range of solutions across beverages, dairy, snacks, bakery, culinary, bars & confectionary categories at the Gulfood Manufacturing Show (GFM) held on Nov. 8 to 10, at the Dubai World Trade Center. IFF’s presence at this global food tradeshow centers around key food and beverage trends in the Middle East: – health, sustainability, and consumer demand for experiential delight. The key themes are brought to life through three nature-inspired experiential zones powered by augmented reality.

Leaderboard of Asia Food Journal

Following the global pandemic, consumers have become more health conscious, with at least eight out of ten people in the Middle East keen on taking care of their diet sustainably [1]. “We understand these changing industry dynamics and support our customers by bridging innovation with local insights,” said Helga Moelschl, regional president AMETI, Nourish, IFF. “With our expanded flavor and ingredient portfolio and product design approach, we have merged science and creativity into our entire process, from conceptualization to commercialization.” 

Booth 7-4, Hall 7

In the double-story booth, seven food and beverage concepts inspired by Panoptic – IFF’s proprietary Trend & Foresight capability will be showcased in three different experiential zones.

  • Planet First Ocean Underwater zone: Learn more about IFF’s upcycling initiatives under the company’s RE-IMAGINE WASTETM innovation program.
  • Holistic Health Rainforest zone: Enter a 360o simulated RE-IMAGINE WELLNESSTM space, and sip on a specially curated health shot for inclusive well-being.
  • Experience Amplified Desert zone: Co-create cake pops using IFF’s flavors and toppings. Attendees can also capture digital postcards for online sharing in a desert safari setting.
     

IFF’s latest creation for the market includes a healthy and tasty ambient stable yogurt drink that provides a longer shelf life and eliminates the need for cold chain supply, which can result in positive benefits to our customer’s distribution value chain.

“We’ve taken the experiential and sensorial experiences for our partners to the next level,” said Armand Engelen, regional creation & design director, AMETI, Nourish, IFF. “Our future-forward concepts feature enhanced nutrition and are customized to suit local taste profiles. Even better, they offer manufacturers efficiency advantages, and consider environmental impact.”

To learn more about IFF’s innovation capabilities and ingredients, visit here.

Other Topics: Dubai WTC, Gulfood Manufacturing 2022, Industry, Ingredients

Related Articles

  • agtech startup of the year

    Courtesy of AgTech Breakthrough

    CH4 Global selected as international AgTech Startup of the Year 
  • MAFI for Agricultural Produce Industries Logo

    Courtesy of MAFI for Agricultural Produce Industries

    MAFI to showcase premium B2B agri-food ingredients at PLME 2025 
  • Participants of Foodics Folks showing off their certificates.

    Courtesy of Foodics

    Foodics returns with the second edition of “Foodics Folks” summer internship program to train students in restaurant management and operations
  • A comparison of Metaberine and Berberine powders

    Courtesy of Zeus Hygia

    Zeus Hygia unveils Metaberine: The world’s first green process, enriched berberine powered by proprietary technology
  • living income in the Food Agri and Food Retail sectors

    Courtesy of ofi

    ofi recognised as the most advanced company on living income in the Food Agri and Food Retail sectors  
  • Mr Beast Burger

    Courtesy of Xolutions

    Xolutions brings MrBeast Burger to Singapore 




Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • limited edition Pocky durian and Pocky ondeh-ondeh flavoursPocky launches limited edition Pocky durian and… This National Day season, Glico is marking Singapore’s 60th birthday…
  • soft drinks marketSingapore soft drinks market hits SGD12B as health… Singapore’s soft drinks market has reached a value of SGD…
  • Starbucks TaiwanStarbucks Taiwan unveils its largest flagship store… A one-of-a-kind destination blending coffee exploration, culinary innovation, and sustainable…
  • asparagopsis seaweed‘Better Beef’ on Adelaide shelves in world first  A milestone is being celebrated in the emissions reductions race,…
  • Fi Asia Thailand 2025Fi Asia Thailand 2025 registration opens:… Organisers expect a record-breaking showcase of ingredient innovations from 17-19…
  • Kerry Jakarta officeKerry expands innovation footprint in Southeast Asia… Kerry, a global leader in taste and nutrition, officially opened…
  • AgridenceAgridence transitions to founder-led governance,… Additional funding allows Agridence to better deliver its traceability modules…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.