International Taste Solutions (I.T.S.) has released products that will cater to the growing interest in plant-based diets and coincides with Veganuary, an annual event that challenges people to go vegan for 31 days. The company’s vegan flavour solutions are able to mimic the indulgent experience brought by traditional dairy and egg-based baked products.

Its Vegan Boost comes in liquid and powder formats and accentuates the buttery and creamy taste in plant-based baked food. For more intense flavour needs, I.T.S offers the Vegan Boost Extra variant.

In plant-based alternatives, off-notes in organoleptic characteristics are common whenever eggs and dairy are replaced by ingredients like almond milk, olive oil and vegan butter. Using the Vegan Boost can mask these off-notes and deliver on the sensory elements that can amplify indulgence.

Carl Smith, Head of Innovations at I.T.S, said: “Consumer demand for plant-based products is rising, but until now the bakery sector has been a little behind the curve. Our bakery customers know we are easy to work with and they asked us for help in enhancing the flavour of their vegan cakes and bakery ranges. We set about creating a straightforward alternative to the options currently available from the larger flavour houses. Vegan Boost offers no-nonsense flavours, and it provides an easy-to-use solution that is proven to work.

“At I.T.S we’re passionate about helping our customers stay a step ahead of their competitors. That’s why we developed our message ‘A Braver Flavour’, which describes both who we are and the benefits we offer. We stand with anyone who wants to do something new, something different or something braver. And we believe Vegan Boost thrusts the plant-based bakery sector into a new era of innovation.”