By Cath Isabedra Mass-produced lagers predominantly dominated Vietnam's beer landscape. The country, known as one of the world's largest beer consumers, had a beer culture largely centered around inexpensive, light lagers typically enjoyed in social settings. The concept of craft beer, with its emphasis on quality, unique flavors, and artisanal brewing techniques, was virtually unknown to most Vietnamese consumers. The market was ripe for innovation, and East West Brewing Co. seized the … [Read more...] about East West Brewing Co.: Leading Vietnam’s craft beer revolution with a fusion of cultures and flavors
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Pernod Ricard launches e-labels on drink bottles in Cambodia for the first time
Digital labels printed on Pernod Ricard’s drinks bottles will offer consumers information and clear, actionable guidance around responsible drinking Pernod Ricard, the world’s leading premium spirits company of brands such as Chivas Regal, Ballantine’s, Jameson, Absolut, and Beefeater Gin, has today introduced e-labels on bottles in Cambodia for the first time. The initiative, which follows the recent success of launches in Singapore and Vietnam, helps adults of legal drinking age make … [Read more...] about Pernod Ricard launches e-labels on drink bottles in Cambodia for the first time
Brewing a revolution: Crazy Carabao and the rise of craft beer in the Philippines
By Cath Isabedra In recent years, the Philippines has witnessed a remarkable transformation in its beverage industry, particularly in the craft beer sector. Once dominated by a handful of commercial giants, the beer landscape in the country is now flourishing with innovative brewers dedicated to quality and unique flavors. This burgeoning craft beer revolution is driven by a growing community of enthusiasts and entrepreneurs who are passionate about redefining what beer … [Read more...] about Brewing a revolution: Crazy Carabao and the rise of craft beer in the Philippines
