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VOG – Home of apples drives the future of the Apple category

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Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category

Revolutionizing the Future of Food: An Exclusive Q&A with James Petrie on Tastilux, the Breakthrough in Plant-Based Protein Innovation 

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By Cath Isabedra In an era where the global food industry is rapidly pivoting towards sustainable and innovative solutions, it becomes imperative to explore and understand the advancements driving this transformation.   This interview with James Petrie, CEO of Nourish Ingredients, is motivated by the necessity to spread awareness and knowledge about one such groundbreaking innovation - Tastilux.   As the world increasingly embraces plant-based diets, Tastilux emerges … [Read more...] about Revolutionizing the Future of Food: An Exclusive Q&A with James Petrie on Tastilux, the Breakthrough in Plant-Based Protein Innovation 

Hydrosol and its sister companies focus on Boomers and Gen X: New Best Ager concepts combine health and indulgence 

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Hamburg, May 2024 – It might seem strange to call Brad Pitt or Julia Roberts Best Agers, but age-wise they are perfect exemplars of this cohort, which is between Generation X and the Baby Boomers. Of much more relevance, however, is the interest of this 55-plus generation in fitness, active lifestyles, and conscious nutrition. Hydrosol and its sister companies SternVitamin and OlbrichtArom have developed a Best Ager campaign just for this age group.  “It’s based on the worldwide Top Claims … [Read more...] about Hydrosol and its sister companies focus on Boomers and Gen X: New Best Ager concepts combine health and indulgence