Hamburg, May 2024 – It might seem strange to call Brad Pitt or Julia Roberts Best Agers, but age-wise they are perfect exemplars of this cohort, which is between Generation X and the Baby Boomers. Of much more relevance, however, is the interest of this 55-plus generation in fitness, active lifestyles, and conscious nutrition. Hydrosol and its sister companies SternVitamin and OlbrichtArom have developed a Best Ager campaign just for this age group. “It’s based on the worldwide Top Claims … [Read more...] about Hydrosol and its sister companies focus on Boomers and Gen X: New Best Ager concepts combine health and indulgence
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Vanizem™ rapidly enhances mental well-being and sleep quality, new study shows
Nektium’s new Vanizem™ botanical extract can significantly improve mood, reduce stress levels, and enhance sleep quality within just three days, a pilot study has found. Created from the West African spice Aframomum melegueta, the ingredient can be used to create mood-boosting supplements and other products without any sedative effects. The placebo-controlled crossover study, which is expected to be published in a scientific journal in mid-2024, featured 30 men and women aged between 40 … [Read more...] about Vanizem™ rapidly enhances mental well-being and sleep quality, new study shows
dsm-firmenich and Indena to debut pioneering biotic and botanical combination concepts at Vitafoods Europe 2024
dsm-firmenich, innovators in nutrition, health, and beauty, and Indena, the leading developer of high-quality and scientifically sound active botanical ingredients for the pharmaceutical and health food market, will introduce dietary supplement solutions combining biotics with botanicals in enjoyable delivery formats, offering enhanced flavor and taste experience, at Vitafoods Europe 2024. The new concepts mark the next step in dsm-firmenich and Indena’s partnership, targeting consumer … [Read more...] about dsm-firmenich and Indena to debut pioneering biotic and botanical combination concepts at Vitafoods Europe 2024
