Mars Wrigley, a global leader in the treats and snacks category and a business division of Mars Incorporated, has announced the appointment of Sean Jeong as General Manager of West Asia. Sean succeeds Ursula Irwin who has decided to repatriate back to New Zealand to pursue personal interests. 

Sean has been with Mars since 2016, when he was the Chief Financial Officer of Mars Korea, after spending nine years with Procter & Gamble in various roles in Singapore, Japan, and Korea. In 2017, he led the integration of Mars Wrigley and the formation of the North Asia cluster. Recognized for his agility and people-oriented approach to driving business transformation, Sean was appointed as General Manager of Mars Korea in 2019. During that time, Sean achieved exceptional business and organizational results in one of Asia’s most developed markets. Under his leadership, Korea consistently exceeded sales revenue and profit targets and gained significant market share in both the chocolate and mint categories to become the leading mint company and the leading chocolate brand across digital channels.

In his new role, Sean will oversee core strategic and high-growth markets of West Asia comprising Malaysia, Thailand, Singapore, and Indonesia, where these markets present significant opportunities for growth and innovation for the snacking category in a complex and diverse region. A key focus area will be his continued passion for cultivating a strong talent development pipeline and championing Asian representation within the global enterprise.   

Kalpesh Parmar, General Manager at Mars Wrigley Asia, said, “Sean’s achievements in Korea are a testament of his leadership acumen and vision, strengths which are instrumental in driving Mars Wrigley’s ambitious growth agenda for West Asia and the larger Asia region. We believe the world we want tomorrow starts with how we do business today. I know that Sean’s strong track record in consistently delivering on business performance will help us drive our commitment to strengthen our regional presence, deliver quality growth, and build purpose-driven brands across West Asia’s fast-growing channels.” 

Sean Jeong said, “I am excited for the opportunity to lead this dynamic region and to partner with an energized team that lives our purpose in inspiring moments of everyday happiness. I truly look forward to growing the business together with our associates and partners as we continue our legacy to bring our iconic and culturally relevant brands to consumers, and make a positive impact to communities.” 

Succeeding Sean as General Manager of Mars Korea is Doo Ho Lee.