Study shows changes in snacking behaviour post-pandemic and continued preferences for spicy flavour

Jakarta, Indonesia, 31 August 2022 — McCormick Flavour Solutions in the Asia Pacific region will mark its inaugural participation at the Food Ingredients Asia 2022 (FIA) and unveil findings of a local consumer snacking study that was commissioned this year. 

FIA 2022 will take place from 7 to 9 September at the Jakarta International Expo in Jakarta, Indonesia. Among other interesting findings, the study uncovered consumer snacking behaviour changes post-pandemic. Since the pandemic, nearly two-thirds of respondents had increased their intake of savoury snacks, the most popular snack category in Indonesia. 

Through the study, respondents also shared the top five flavours preferred by consumers in savoury snacks and the top three factors considered when Indonesian consumers are purchasing snacks. 

The study also revealed that about 95 percent of Indonesians surveyed crave healthier savoury snack options. Consumers also perceive the snacks they choose have healthy ingredients.

“We are most excited to share these consumer snacking preferences at FIA. The result shows that spicy flavours rank among the top 3 flavour preferences in snacks among Indonesians and is aligned to the overall rise in spicy micro themes we have observed in Southeast Asia, whether it is in fast food restaurants, retail shelves, street stalls, or fine dining establishments,” said Betty Juliana Tan, Vice President, Flavour Solutions, McCormick Asia Pacific. 

“Spice is right up McCormick’s alley and with over 130 years of being a global leader in flavour, we are very well equipped to help our customers deliver on customised Flavour Solutions to meet this trend. Every region has their own version of spicy flavours. With a growing understanding of ingredients and cuisines, consumers are seeking to taste regional spice for a worldly gastronomic experience.” 

At the McCormick booth P19, visitors will receive more than just results from the Indonesian consumer snacking behaviour study. They can also sample nine different flavour concepts for savoury snacks, sauces, and seasoning products. Spicy flavours such as chipotle, mala, capsicum, ginger, garlic, and black pepper will be star features in these concepts. 

Flavour experts from McCormick will also be on-site to share valuable insights on using these flavours to meet the desired taste of food products. Plus, how manufacturers can produce more nutritious snacks. 

For more information about McCormick’s Flavour Solutions participation, visit https://online.fiasia.com/newfront/exhibitor/1526.  

About McCormick

McCormick & Company, Incorporated is a global leader in flavour. With over $6 billion in annual sales across 170 countries and territories, we manufacture, market and distribute spices, seasoning mixes, condiments and other flavorful products to the entire food industry, including ecommerce channels, grocery, food manufacturers and foodservice businesses. 

Our most popular brands with trademark registrations include McCormick, French’s, Frank’s RedHot, Stubb’s, OLD BAY, Lawry’s, Zatarain’s, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavoured by McCormick. 

Founded in 1889 and headquartered in Hunt Valley, Maryland, USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavour. McCormick envisions A World United by Flavour where healthy, sustainable and delicious go hand in hand. To learn more, visit www.mccormickcorporation.com or follow McCormick & Company on Twitter, Instagram and LinkedIn.