• Skip to main content
  • Skip to primary sidebar

Meituan Launches Food Delivery Brand KeeTa Amid Hong Kong Debut

Asia Food Journal
Leaderboard of Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share




Meituan Launches Food Delivery Brand KeeTa Amid Hong Kong Debut

May 22, 2023 by Asia Food Journal

Keeta

Meituan introduces new food delivery brand KeeTa as it officially launches in the Hong Kong market./Courtesy of Meituan

KeeTa starts operations in Mong Kok and Tai Kok Tsui areas

HONG KONG — Meituan (HKG: 3690) (the “Company”), a leading technology-driven retail company in China, today introduced KeeTa, a new food delivery brand as it officially launches in the Hong Kong market, to provide residents with more customized, efficient and reliable delivery services.

Leaderboard of Asia Food Journal

Following the initial launch in Mong Kok and Tai Kok Tsui, the Company expects KeeTa to complete full coverage of the Hong Kong market by the end of this year. The KeeTa app is now available for download in major mobile app stores. Delivery services via KeeTa will start at 8:00 a.m., Monday, May 22, 2023, local time.

Notable merchants that have joined KeeTa include brands like McDonald’s, Maxim’s MX (美心MX), KFC, Yoshinoya(吉野家), Pacific Coffee, and popular food and beverage shops such as Hana-musubi (華御結), Hung Fook Tong(鴻福堂), and CHICHA San Chen(吃茶三千). Each newly registered KeeTa user will receive a gift coupon package valued at HK$300, including special meal offers and delivery fee reductions.

KeeTa has introduced a Meal for One program customized for Hong Kong residents. It offers value-for-money set menus for individuals, which allow them to order a meal for as little as HK$60, including the delivery fee. Currently, available set menus include Chinese, western and Japanese cuisines and beverages. The program provides optimized online exposure for merchants without additional advertising and traffic expenses. Promoting selected set menus also helps merchants with more efficient ingredient purchasing and meal preparation. Merchants can grow their overall profitability through greater order volumes.

To further improve user experience, KeeTa has an “On-time Promise” policy, an industry-first in the Hong Kong market, which comes free of charge for all users. It includes a tiered compensation plan for late orders. Users are promised vouchers toward future purchases for eligible orders delivered more than 15 minutes beyond the original delivery estimate. KeeTa offers couriers multiple reward programs for courier support, including incentives for on-time deliveries to improve performance.

“We are seeing an accelerating development of the food delivery market in Hong Kong in the past few years and still unfilled market demands from diners, restaurants and couriers,” said a Meituan spokesperson. “KeeTa aims to meet users’ demand for high-quality delivery services, help merchants grow their business, and provide more flexible and rewarding employment opportunities for couriers.”

Inspired by the renowned sprinter cheetah, KeeTa aims to become an exceptional and enduring on-demand delivery platform in the Hong Kong market, providing high-quality services with more efficiency and better user experience for Hong Kong residents.

About KeeTa

KeeTa is a technology-driven delivery platform that connects consumers with local food and retail merchants and couriers. With the mission of “We help people eat better, live better,” KeeTa is committed to providing localized high-quality products and services, benefiting consumers, food and retail merchants and couriers from the entire ecosystem. KeeTa was launched by Meituan (3690.HK), which owns China’s leading food delivery platform Meituan Waimai.

About Meituan

Meituan (HKG: 3690) (the “Company”) is a leading technology-driven retail company in China. With the mission of “We help people eat better, live better,” the Company uses technology to connect consumers and merchants. Service offerings on its platform address people’s daily needs for food and retail goods and extend further to broad lifestyle and travel services. Meituan is the world’s leading on-demand food delivery service provider and China’s leading e-commerce platform for in-store dining services. Meituan helps consumers discover merchant information, make informed decisions, complete online and offline transactions and enjoy on-demand delivery. The Company currently owns several household brands in China, including Meituan, China’s leading online marketplace for services, Dianping, China’s leading online destination for discovering local services, Meituan Waimai for on-demand delivery services, and Meituan Bikes for bike-sharing services. Meituan has 677.9 million Annual Transacting Users and 9.3 million Annual Active Merchants as of December 31, 2022. The Company operates in over 2,800 cities and counties in China.

Other Topics: delivery services, Food delivery, Hong Kong, Industry, Meituan, tech-driven

Related Articles

  • agtech startup of the year

    Courtesy of AgTech Breakthrough

    CH4 Global selected as international AgTech Startup of the Year 
  • Participants of Foodics Folks showing off their certificates.

    Courtesy of Foodics

    Foodics returns with the second edition of “Foodics Folks” summer internship program to train students in restaurant management and operations
  • living income in the Food Agri and Food Retail sectors

    Courtesy of ofi

    ofi recognised as the most advanced company on living income in the Food Agri and Food Retail sectors  
  • Mr Beast Burger

    Courtesy of Xolutions

    Xolutions brings MrBeast Burger to Singapore 
  • agricultural retail

    Courtesy of Elder's

    Elders Rural Services, Toowoomba’s brand new branch by RKL Building, sets new standard for agricultural retail excellence
  • Guests flock at the Private Label Middle East event

    Courtesy of Private Label Middle East

    Private Label Middle East returns as the ultimate launchpad for sourcing and scaling brands




Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • limited edition Pocky durian and Pocky ondeh-ondeh flavoursPocky launches limited edition Pocky durian and… This National Day season, Glico is marking Singapore’s 60th birthday…
  • soft drinks marketSingapore soft drinks market hits SGD12B as health… Singapore’s soft drinks market has reached a value of SGD…
  • Starbucks TaiwanStarbucks Taiwan unveils its largest flagship store… A one-of-a-kind destination blending coffee exploration, culinary innovation, and sustainable…
  • asparagopsis seaweed‘Better Beef’ on Adelaide shelves in world first  A milestone is being celebrated in the emissions reductions race,…
  • Fi Asia Thailand 2025Fi Asia Thailand 2025 registration opens:… Organisers expect a record-breaking showcase of ingredient innovations from 17-19…
  • Kerry Jakarta officeKerry expands innovation footprint in Southeast Asia… Kerry, a global leader in taste and nutrition, officially opened…
  • AgridenceAgridence transitions to founder-led governance,… Additional funding allows Agridence to better deliver its traceability modules…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.