Courtesy of China International Health & Nutrition Expo
Asia’s leading Health & Nutrition Expo highlights breakthroughs, global collaboration, and market growth
The China International Health & Nutrition Expo (NHNE) reinforces its position as Asia’s choice platform for the health and nutrition industry with its recent Spring edition in Guangzhou. Marking its 10th anniversary, NHNE 2025 welcomed an unprecedented number of industry professionals, exhibitors, and thought leaders, setting new benchmarks for innovation, collaboration, and market growth.
Over three dynamic days from 21-23 May 2025, NHNE took place alongside the 90th edition of PHARMCHINA and the 92nd edition of API China at the China Import and Export Fair Complex in Guangzhou. Together, the three events brought nearly 4,000 exhibitors, over 550 industry experts and scholars, and an anticipated 200,000 attendees across 170,000 square meters and 19 exhibition halls. Showcasing a full industrial chain—from APIs and pharma machinery to nutrition supplements and functional health foods—the joint exhibitions bolstered industrial growth while creating new momentum for high-quality development. The event also facilitated high-level discussions about emerging technologies, regulatory developments, and market expansion strategies, equipping businesses with valuable insights to navigate the evolving landscape of health and nutrition.
Comprehensive thematic conference program
NHNE 2025 also featured a robust conference program anchored on eight key themes: scientific research, technological innovation, policy and regulation, brand strategy, marketing, market insights, global trends, and distribution strategy. The sessions brought together researchers, product developers, business leaders, and policymakers to explore advancements in precision nutrition, synthetic biology, cross-border commerce, and sustainable development.
Highlights included discussions on ingredient innovation, AI-driven product development, updated regulatory frameworks, and international market access strategies. Experts also shared insights on consumer behavior and the digital transformation of health product marketing.
“NHNE has always been a platform for driving industry transformation, and this year’s event proved that the future of the health and nutrition industry is more dynamic than ever,” said a Reed Sinopharm Exhibitions spokesperson. “From the groundbreaking innovations unveiled to the invaluable industry discussions, NHNE 2025 has once again reaffirmed its role as the industry’s leading marketplace and knowledge hub.”
Groundbreaking product launches & technology showcases
This year’s NHNE featured a diverse array of new products and technology showcases, highlighting the latest breakthroughs in health and nutrition. From next-generation probiotics to functional food innovations and advanced supplement formulations, exhibitors demonstrated a clear commitment to science-backed, consumer-driven solutions.
Among this year’s first-time international exhibitors was FI Corporation, a Japanese health and wellness company known for its commitment to quality and safety. “As a debut participant at NHNE, we were truly impressed by the scale and professionalism of the event,” said Mr Tomoaki Shioya, President of FI Corporation. “There is clearly strong interest in ‘Made in Japan’ products, particularly those that reflect Japan’s trusted standards of safety and assurance (安心•安全). We’re very encouraged by the reception and are already planning our return next year.”
Returning to NHNE is Shanghai Richen Nutritional Technology Co., Ltd., a Chinese company with deep roots in nutritional science and supplement manufacturing. “It’s remarkable to see how much NHNE and its co-located shows have grown since we were last here,” said Ms Wang Ye Mei, Technical Director of Richen. “The turnout has been exceptional, and we’re excited to continue engaging with industry professionals at our booth throughout the show.”
Also making a strong return to the show floor was the Canada Pavilion, led by Mr Jonathan Brasnett, Trade Commissioner at the Embassy of Canada in China. “This is our third year bringing a Canadian delegation, and the group has expanded each time,” he noted. “This Spring, we brought 28 brands covering everything from functional foods to vitamins and health supplements. The footfall has been especially strong this year, and our participating companies are very pleased—not only with the volume of attendees, but with the quality of industry professionals engaging at the booths.”
Prestigious industry recognition: Nutrition Look Awards
The Nutrition Look Awards, widely regarded as the “Oscars of the Nutraceutical Industry,” once again recognized the sector’s most outstanding innovations, influential brands, and best-performing distribution channels. This year’s awards celebrated breakthroughs in product development, sustainability initiatives, and market leadership, serving as a benchmark for excellence and innovation in the health and nutrition space.
Looking ahead to the NHNE Autumn edition
As NHNE looks toward its next decade of leadership in the health and nutrition industry, it remains committed to fostering meaningful collaboration, cutting-edge innovation, and sustainable industry growth. Preparations are already underway in Nanjing for the Autumn Edition of NHNE from 19–21 November, promising an even larger, more insightful, and business-focused event for the global nutraceutical community.
For more information, post-event insights, and participation details for next editions, visit www.nhnexpo.com/en.
About China International Natural Health & Nutrition Expo (NHNE)
NHNE is Asia’s flagship exhibition for health, nutrition, and dietary supplements, serving as a key indicator of industry development trends. Spanning over 40,000m2, this biannual event attracts 120,000 omnichannel buyers to explore offerings presented by 1,200 suppliers from more than 30 countries and regions. Collectively, these exhibitors showcase products and services across 10+ specialized sectors—including dietary supplements, health foods, functional foods and energy drinks, nutritional supplements, raw materials for functional foods, new resource foods, foods for special dietary uses, foods for special medical purposes, probiotics, healthcare products, OEM manufacturing, and business services.
Through innovative digital integration, NHNE combines exhibitions, meetings, resource matchmaking, content sharing, and networking to deliver comprehensive, full-chain marketing solutions tailored to the health and nutrition industry.
