As health consciousness continues to rise globally, the nutraceutical industry is experiencing unprecedented growth. Against the backdrop of globalization, domestic economic transformation, and shifting consumer demands, China’s pharmaceutical and health nutrition sector is undergoing a period of adjustment—marked by slower growth yet accelerated transformation and innovation. Government policies, scientific and technological advancements, and the increasing need for diversified services are injecting new momentum into the industry. By focusing on the entire value chain—spanning research and development, production, distribution, and consumption—the Chinese government continues to drive supply-side structural reforms to enhance synergy between the pharmaceutical and health nutrition sectors.

In this evolving landscape, the China International Health and Nutrition Expo (NHNE)stands as the premier exhibition to serve Asia’s health nutrition and functional food industry. The upcoming edition will be held from 21–23 May, 2025 at the China Import And Export Fair in Guangzhou, China. NHNE is dedicated to fostering innovation, helping businesses overcome challenges, and equipping them with insights to navigate emerging market trends. Bringing together global leaders in nutrition and health, NHNE provides an integrated online and offline marketplace through a comprehensive suite of services, including exhibitions, summits, forums, business matchmaking, content dissemination, and network expansion. Over three days, companies not only showcase premium products but also gain strategic insights to optimize resources and seize emerging opportunities.

A milestone moment: 10 years of leadership in industry trends

This year’s NHNE marks a decade of excellence, commemorating the industry’s evolution while charting its future trajectory. Since its inception, NHNE has remained at the forefront of the nutraceutical industry, witnessing and influencing its rapid growth and transformation. Through an in-depth review of industry trends over the past decade, this milestone event offers businesses a clear roadmap of past developments and future directions—providing valuable insights for strategic planning and product development.

Future Science Conference: Advancing the industry through innovation

Scientific and technological innovation is a driving force behind the progress of the nutrition and health sector. This year, NHNE proudly hosts the inaugural Future Science Conference, where leading scientists and industry experts from around the world will convene to explore cutting-edge advancements in functional medicine and synthetic biology. Through a series of expert-led forums and product launches, the conference delves into the transformative impact of technology on nutraceuticals.

Beyond intellectual discourse, innovation takes center stage at NHNE. Numerous companies and institutions are unveiling groundbreaking technologies and products for the first time, reflecting the latest industry breakthroughs and setting the stage for the next generation of nutraceuticals. Adding a global dimension, various embassies and consulates are introducing international innovations, further enriching opportunities for cross-border collaboration.

Nutrition Look Awards: The ‘Oscars’ of the industry

Widely recognized as the industry’s premier accolade, the Nutrition Look Awards serve as a prestigious platform celebrating excellence in health and nutrition. Known as the ‘Oscars’ of the nutraceutical industry, this high-profile networking event has expanded its scope this year, introducing new award categories that recognize outstanding achievements across multiple sectors and distribution channels.

A new addition to the event, Talent Night, creates an exclusive platform for top brands and influential figures to showcase their expertise, exchange insights, and foster meaningful connections. More than just an awards ceremony, Nutrition Look inspires the industry, setting benchmarks for excellence while encouraging further innovation and leadership.

Seamless market access: Optimizing channel integration

In an era defined by omnichannel strategies, NHNE provides a unique opportunity for brands to engage with key players across major distribution channels, including pharmacies, supermarkets, e-commerce, and private domain sales. The exhibition features targeted buyer matchmaking sessions and specialized forums, facilitating direct business negotiations and deeper insights into channel dynamics.

Through face-to-face engagement, businesses can fine-tune their market entry strategies, expand their sales networks, and strengthen their brand presence. NHNE serves as more than a trade platform, driving industry-wide channel optimization and resource integration, and reinforcing its role as a catalyst for sustainable growth.

A vision for the future: Innovation at the core

Anchored in technology, innovation, and market intelligence, NHNE Guangzhou 2025 presents a comprehensive industry showcase through key events such as the 10th Anniversary celebration, Future Science Conference, Nutrition Look Awards, and multi-channel buyer matchmaking sessions. These initiatives not only provide companies with a stage for product launches and business networking but also fuel industry-wide momentum for scientific and technological breakthroughs.

Looking ahead, NHNE will persist in championing transformation, accelerating industry upgrades, and fostering high-quality development. Stepping into the next decade, NHNE is poised to lead the industry forward, curate even more landmark events, and contribute to the sustained growth and prosperity of the global nutraceutical landscape.

Industry professionals interested in attending NHNE are encouraged pre-register at https://bit.ly/NHNE25Spring.

About China International Natural Health & Nutrition Expo (NHNE)

NHNE is Asia’s flagship exhibition for health, nutrition, and dietary supplements, serving as a key indicator of industry development trends. Spanning over 40,000m2, this biannual event attracts 120,000 omnichannel buyers to explore offerings presented by 1,200 suppliers from more than 30 countries and regions. Collectively, these exhibitors showcase products and services across 10+ specialized sectors—including dietary supplements, health foods, functional foods and energy drinks, nutritional supplements, raw materials for functional foods, new resource foods, foods for special dietary uses, foods for special medical purposes, probiotics, healthcare products, OEM manufacturing, and business services.

Through innovative digital integration, NHNE combines exhibitions, meetings, resource matchmaking, content sharing, and networking to deliver comprehensive, full-chain marketing solutions tailored to the health and nutrition industry.

For more information: www.nhnexpo.com/en