At Sustainability Expo 2025 (SX2025), ASEAN’s largest sustainability fair, Charoen Pokphand Foods Public Company Limited (CPF) invites visitors to explore its Feed–Farm–Food Sustainability Showcase, presented under the concept “SUSTAINOVATION BEHIND EVERY BITE – Every Bite, Everyone, Empowering Sustainability.” 

Through an interactive journey that recreates the polar regions, CPF highlights the urgent challenge of climate change while demonstrating how sustainable innovation across the entire value chain—from animal feed to responsible farming to safe, nutritious food—can secure better living for people and the planet.

Guided by its vision as the “Kitchen of the World,” CPF showcases how technology and innovation are embedded in every stage of its operations, ensuring that sustainability is at the heart of food production.

At the opening ceremony, M.L. Jirapan Davivongs, Director and Deputy Secretary-General of the Chaipattana Foundation, and Thanpuying Putri Viravaidya, Chairperson of the Mae Fah Luang Foundation, visited CPF’s booth. They were welcomed by Prasit Boondoungprasert, Chief Executive Officer, together with Peerapong Karinchai, Head of Central Engineering, and Kobboon Srichai, Head of Corporate Affairs and Investor Relations.

The immersive experience is open to the public at CPF’s booth in the Better Living Zone, Hall 3, G Floor of Queen Sirikit National Convention Center, throughout September 26 – October 5, 2025.

Step inside the CPF booth and embark on an immersive journey through four themed zones that bring Feed–Farm–Food sustainability to life:

• The Crisis: Meet the “Polar Bear” on melting ice, a powerful reminder of environmental fragility.
• The Call: Cross cracking glaciers and discover everyday actions that help protect the planet.
• The Choice: Explore a mock-up supermarket, learn to spot eco-friendly labels and packaging, and practice sustainable shopping with waste-sorting tips.
• The Creation: Conclude with an interactive dining experience where virtual chefs, researchers, and farmers reveal the sustainable journey behind every dish.

Beyond the booth, CPF also joins the SX Food Festival (LG Floor), where popular brands Five Star and Star Coffee serve signature menus—including classic fried chicken, spicy chicken steak rice, and a wide range of hot and cold beverages.

Stay updated on CPF’s sustainability initiatives at The Common Routes: www.facebook.com/TheCommonRoutes