Where top buyers connect directly with trusted manufacturers from over 50 countries.

Private Label Middle East is back and bigger than ever. From 15 to 17 September 2025, Dubai World Trade Centre will once again transform into the ultimate sourcing destination for private label and contract manufacturing across the Middle East, Africa, and South Asia. 

The event connects retailers, brand developers, and innovators with 200+ verified manufacturers from over 50 countries, offering a powerful, cost-effective platform for launching, scaling, or refining private label strategies across food and non-food categories.

As global supply chains become more sophisticated and consumer preferences shift towards personalised and responsibly made products, Private Label Middle East 2025 stands at the crossroads of innovation, value, and agility. With a sharp focus on product accessibility and ecological responsibility, the event will spotlight forward-thinking manufacturing solutions and white-label products that cater to an increasingly diverse customer base.

The largest private label showcase in MENA, all under one roof

This is the region’s only dedicated platform where buyers can meet global manufacturers face-to-face and unlock customisable products enhanced with tailored branding, sustainable packaging, and flexible fulfilment options. From food and beverages to beauty, wellness, household care, baby products, stationery, and more, Private Label Middle East 2025 brings together over 600 leading private label brands and thousands of next-generation offerings under one roof.

This year’s exhibitor line-up will feature standout manufacturers from Germany, Italy, the Czech Republic, Hungary, Poland, Sri Lanka, Egypt, Jordan, India, and China, amongst others.  The event is a rare opportunity to access some of the world’s most in-demand and often hard-to-reach producers. Whether sourcing from established markets or discovering emerging suppliers, visitors will find a rich global network ready to deliver quality and scale.

Confirmed brands include Scrub Daddy, Epson Middle East, Mamiba Cosmetics, Chiara Ambra Cosmetics GMBH, Intercare, Al Ameera, Akbar Brothers, Delmonte, Rasn, and more.

Where global suppliers meet MENA’s biggest buyers

With qualified buyers attending from more than 80 countries, Private Label Middle East consistently draws the attention of retail giants and industry leaders, including Carrefour, Lulu, Amazon, Aldi, McDonald’s, Boots Pharmacy, Marriott, Emirates Airlines, Marks & Spencer, and Hilton. Whether you are building a product line from scratch or expanding your brand’s reach into high-potential markets, this event is where the right conversations and connections happen.

High-impact insights and exclusive matchmaking opportunities

The Experts’ Stage will once again deliver high-impact content sessions led by senior executives, retail pioneers, and supply chain strategists. Leading brands will take to the stage, including Choithrams, Sharjah Cooperative Society (CO-OP), FARM, Big Basket, Daymon, and V-label Italia. Attendees will gain practical knowledge into emerging trends, consumer expectations, and scalable success models across private label.

Registered visitors will also benefit from the region’s largest dedicated meetings programme, accessible via the official JustNetwork mobile app, allowing pre-booked appointments and personalised matchmaking before the show begins.

Two industry-leading events, one powerful experience

Private Label Middle East will take place alongside ISM Middle East, the region’s leading confectionery and snacks trade show. Together, they will welcome more than 900 global suppliers across three days. A single registration gives access to both events, unlocking even more opportunities for sourcing and business growth.

Private Label Middle East takes place from 15 to 17 September 2025 at the Dubai World Trade Centre. To register and explore the exhibitor list, visit https://www.prime-expo.com/.