Puratos, global leader in premium baking solutions, today announces a new joint venture with Guelph Foods Ltd., a leading manufacturer of plant-based egg wash alternatives and premium quality whipping cream in China.    

The partnership will further amplify Puratos’s presence in the fast-growing baking markets of China and the Asia-Pacific region, and is set to reshape the industry landscape with technology upgrades. 

This collaboration holds significant strategic importance as it combines Puratos’s world-leading R&D capabilities and global market resources with Guelph Foods Ltd.’s exceptional UHT production technology, advanced manufacturing, and scaled capacity in China. The joint venture will further solidify Puratos’s leadership in plant-based egg wash alternatives and whipping cream within the Asia Pacific region. It will also accelerate the localization of high-value-added baking and patisserie solutions. 

Mr. Edouard Pot, President for Asia Pacific, Middle East, and Africa at the Puratos Group, stated: “Establishing this joint venture is a key strategic move to accelerate our growth in Asia Pacific. By combining Guelph Foods’ strengths with Puratos’s global innovation and R&D capabilities, we will provide customers in Asia Pacific, particularly in China, with world-class products and more agile service. This will not only further consolidate our leadership in plant-based egg wash alternatives and whipping cream in the region, but also significantly enhance the resilience and sustainability of our supply chain.” 

Mr. Chen Jun, Founder and Chairman of Guelph Foods Ltd., commented: “Guelph Foods’s expertise in UHT technology strongly aligns with Puratos’ global vision. This partnership combines our specialized strengths with Puratos’ international innovation to create new value for the baking industry. Guelph will commit core resources to fully support the joint venture in pursuing excellence in innovation and operations.” 

The newly formed joint venture will adopt a joint management structure, effectively blending Puratos’ international management practices with Guelph’s local expertise. This integration will set new benchmarks for product quality, customer service, and efficient innovation. 

About Puratos Group 

Puratos is an international group offering a full range of innovative food ingredients and services for the bakery, patisserie, and chocolate sectors. Its network serves bakeries, retailers, industrial customers, and foodservice companies in over 100 countries worldwide. Founded in Belgium in 1919, the company believes in the extraordinary power of food to change lives. By transforming technologies and experiences from global food cultures into business opportunities, Puratos helps its customers succeed. Puratos is committed to creating innovative food solutions for the health and well-being of all people.   

For more information, please visit: www.puratos.com 

About Guelph Foods  

Headquartered in Yancheng City, Guelph Foods Ltd. is a rapidly growing company specializing in plant-based egg wash alternatives and premium quality UHT whipping cream for the bakery and patisserie industry. Established in 2015, the company commissioned its first powder production line in 2016 and rapidly expanded into the production of plant-based egg wash alternatives and whipping cream in 2019. Through continuous investment in cutting-edge UHT production technology, including the addition of two new production lines, Guelph Foods Ltd. has become the leader in these ingredients. Currently employing around 120 staff, Guelph Foods Ltd. is renowned for its spirit of innovation, technical precision, and strong customer focus.