ASEAN’s premier event for the nutraceutical functional food and beverages, and dietary supplement industries returns Bangkok this September   

Informa Markets has officially opened registrations for Vitafoods Asia 2024, the largest nutraceutical event in the region. A unique opportunity for international companies to expand their business in the booming ASEAN market, the event will return to the Queen Sirikit National Convention Center (QSNCC) in Bangkok, 18-20 September. Over 10,000 visitors from more than 70 countries will discover the latest innovations and explore new regional trends to ultimately unlock opportunities in Asia’s burgeoning nutraceutical market.   

Discover new possibilities  

Driven by a rising health-conscious middle class, Asia-Pacific’s nutraceutical market is experiencing unprecedented growth, with an expected CAGR of 7% between 2023 and 2033.¹ For international brands, this presents a significant opportunity to enter or expand into this market and further support consumers’ health goals.   

A key platform for international brands and distributors to grow their business in this region, Vitafoods Asia also enables regional brands to make lasting connections across Asia and beyond to expand their portfolios, collaborate on new innovations, and realise their business ambitions. The event represents the region’s largest gathering of nutraceutical businesses and professionals, with more than 600 companies – including leading global brands such as Nexira, Gelita, and Plantex – exhibiting in 2024.  

2024 highlights: innovate and inspire 

Vitafoods Asia 2024 is designed to inspire innovation, with both new and returning features showcasing cutting-edge solutions and highlighting the exciting start-ups helping to evolve and shape the future of the industry. Plus, with three days of expert-led content – from talks to roundtables – visitors can discover end-to-end insights to drive their businesses forward in the region. Highlights include:  

• Life Elements (NEW for 2024) – the Thai Alternative Medicine Association will host personalised consultations to share the benefits of balancing elemental energies. 
• Main Stage Theatre – returning for 2024, sessions here will explore top trending health areas, including women’s health, anti-ageing, complimentary medicine, and more. 
• New Ingredients & New Products Zone – a one-stop shop to discover new innovations, market successes, and developments in ingredients, raw materials, and science-backed products. 
• NutraFocus Theatre – will host in-depth sessions on the latest research, regulatory updates, and technologies shaping the future of health and wellness to help businesses stay ahead of the curve. 
• Tasting Bar – Experience a sensory journey through innovation where you can sample the newest functional foods, beverages, and dietary supplements on the spot.

• Innovative Health Hub – Step into a showcase of pioneering health technologies and solutions that are revolutionizing the nutraceutical landscape and transforming consumer wellness.

• A to C (Academic to Commercial) – Uncover the hidden gems where academic research will be gathered at this zone, bridging the gap between groundbreaking scientific discoveries and their market applications.

• Vitafoods Asia Nutraceutical Award Showcase – Celebrate the success of innovations created from local ingredients where the products of competition winners will be showcased at the zone.

• Nutritional Consultancy – Get expert advice from industry specialists who offer personalized guidance on product personalization that matches your health conditions and goals.

• Innovation Tours – Embark on guided Innovation Tours to explore the latest breakthroughs in nutraceuticals with contents focusing on proteins, beauty, and brain.

What’s more, visitors can grow their global network with a range of events, including the: Vitafoods Asia 5k Run (19 September); Women in Nutraceuticals networking reception (19 September)..  

Unlock opportunities in the ASEAN market  

Commenting on Vitafoods Asia’s role in the global nutraceutical arena, Rose Chitanuwat, Regional Portfolio Director, ASEAN at Informa Markets, says, “Vitafoods Asia is the region’s only event serving the entire nutraceutical supply chain; bringing together local and international ingredients suppliers and finished product brands, as well as private label manufacturers, equipment providers, retailers, distributors and more. Visitors can discover everything they need to grow their business in Asia – all under one roof.”  

Chitanuwat continues: “Asia is a high-growth opportunity for nutraceuticals brands, and with over 90 percent of our visitors directly involved in the decision-making process, Vitafoods Asia 2024 is the place for both international and local businesses to make the right connections to scale up or enter this region. We’re excited to invite everyone back to Bangkok to experience the buzz of this thriving market!”   

Registration for Vitafoods Asia 2024 is now open. Discover more about the show features and register today at www.vitafoodsasia.com.