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Three-Year Collaboration Between Singapore Coffee Association and IEG Asia – Hosting The Singapore National Coffee Championships

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Three-Year Collaboration Between Singapore Coffee Association and IEG Asia – Hosting The Singapore National Coffee Championships

February 26, 2024 by Asia Food Journal

Singapore National Coffee Championships

Courtesy of IEG

Over the next three years, from 2024 to 2026, the Singapore Coffee Association will be staging the Singapore National Coffee Championship (SNCC) alongside IEG Asia Pte Ltd events. In 2024, it will be hosted during Speciality Coffee & Tea Asia, which will be co-located with SIGEP Asia and Restaurant Asia, following the acquisition of the Speciality Coffee & Tea Asia series from Montgomery Events Asia. The competitions will be held from 26 – 28 June 2024 at the Sands Expo & Convention Centre, Singapore.

This year, SNCC will present four competitions: the Singapore National Barista Championship (SNBC), the Singapore National Latte Art Championship (SNLAC), the Singapore National Brewers Cup (SBRC), and the Singapore Cup Tasters Competition (SCTC).

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The various competitions highlight the different aspects of the world of coffee – from hand-brewed, filtered coffee and intricate coffee artistry to distinguishing taste differences in specialty coffees and mixology.

Set against the backdrop of Singapore’s vibrant coffee culture, these prestigious competitions bring coffee enthusiasts, professionals, and industry experts to an internationally recognised platform for professionals to compete, learn, and network while showcasing their skills, creativity, and passion for coffee. The national champions would then represent Singapore in the World Coffee Championship 2025.

Victor Mah, President of the Singapore Coffee Association, said, “We are thrilled to host SNCC alongside the inaugural SIGEP Asia, and we are looking forward to celebrating the mastery of Singapore’s baristas. I hope the Championship will inspire a new wave of creativity, innovation, and passion within our coffee community.”

“This collaboration underscores our dedication to elevating the coffee experience, as well as our event, and this partnership with Singapore Coffee Association exemplifies our commitment to curating an extraordinary experience for all on the show floor. I am positive that coupled with SIGEP Asia, SNCC will be a catalyst for further growth and evolution of the coffee industry,” said Ilaria Cicero, Chief Executive Officer of IEG Asia, Organiser of SIGEP Asia.

Other Topics: IEG, Industry, Singapore Coffee Association, Singapore National Coffee Championships

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