Both Songlilai Trading Enterprise Pte Ltd and Junshin Sushi Pte Ltd have been certified by DNV under the MSC and ASC Chain of Custody (CoC) standard. The certifications were formally awarded during a ceremony at Seafood Expo Asia in Singapore.  

The Chain of Custody standard verifies that seafood products can be traced back to a certified sustainable source, either an MSC-certified fishery or an ASC-certified farm, and remain clearly identifiable throughout every step of the supply chain until they reach the consumer. This ensures transparency and trust in the sustainability of the seafood offered. Songlilai Trading Enterprise, a wholesaler and processor of fresh and frozen seafood, and its subsidiary Junshin Sushi, a food caterer, primarily serve hotels and premium food service establishments. These customers increasingly demand certified sustainability credentials. The new certifications ensure that Songlilai Trading Enterprise and Junshin Sushi can meet these expectations and remain competitive in a market that values environmental responsibility and ethical practices. 

“Traceability is fundamental to our operation. Certification ensures product integrity, strengthens sustainability and food safety, helps prevent fraud, and builds trust. In the hospitality sector, this ability to guarantee sourcing and respond quickly to concerns is essential,” says Chris Tan, Director at Songlilai Trading Enterprise. 

The certification process has streamlined internal traceability systems and fostered a stronger culture of compliance and quality, from procurement to logistics. 

“Certification helps us stand out in tenders and negotiations, especially with multinational hotel chains that prioritize sustainability. Our customers can be confident that the seafood they buy is traceable, responsibly sourced, and aligned with international standards. This helps them meet their own corporate sustainability goals and strengthens their brand image,” says Tan. 

Additionally, stronger supply chain control reduces the likelihood of delivery errors or quality issues, contributing to smoother operations. 

“With the MSC and ASC Chain of Custody certifications, Songlilai Trading Enterprise and Junshin Sushi have shown clear commitment to sustainable seafood sourcing and transparent supply chains. This positions them strongly in a market that increasingly values environmental responsible sourcing and trust,” says Silas Ding, Area Manager South East Asia, DNV. 

“We chose DNV for their strong reputation in seafood certification and sustainability. Their global expertise, transparent auditing and practical guidance made the process constructive and aligned with our goals,” says Tan. 

DNV has awarded the following certificates: 

• Songlilai Trading Enterprise Pte Ltd: MSC Chain of Custody, ASC Chain of Custody 
• Junshin Sushi Pte Ltd: MSC Chain of Custody, ASC Chain of Custody

About Songlilai Trading Enterprise Ptd Ltd 

Songlilai Trading Enterprise Pte Ltd is a Singapore-based food solutions provider committed to delivering high-quality chilled and frozen seafood products with a strong emphasis on sustainability, safety, and service excellence. Serving food and hospitality establishments worldwide, Songlilai sources responsibly from across Asia Pacific, Europe, and America, ensuring that its supply chain aligns with global sustainability standards. 

In full compliance with Singapore Food Agency (SFA) regulations, Songlilai operates licensed cold storage and processing facilities, including a dedicated butchery area designed to meet diverse customer preferences while minimizing waste and optimizing resource use. The company’s flexible operations reflect its commitment to sustainable practices and customer-centric innovation. 

Songlilai has implemented the internationally recognized Hazard Analysis and Critical Control Points (HACCP) system to proactively manage food safety risks and uphold the integrity of its seafood offerings. This preventive approach supports the company’s mission to provide safe, traceable, and environmentally responsible products.

With ongoing investments in technology, infrastructure, and workforce development, Songlilai Trading Enterprise Pte Ltd is advancing toward its vision of becoming Singapore’s leading sustainable seafood supplier—delivering quality with conscience. 

About Junshun Sushi Pte Ltd

Established in 2000, Junshin Sushi Pte Ltd is a Singapore-based food caterer specializing in authentic Japanese cuisine, including sushi, maki, and traditional meals, with a growing focus on sustainability and quality assurance. Serving the hospitality industry, Junshin Sushi has evolved to meet changing market demands by expanding its offerings to include Dim Sum and innovative menu creations that reflect both customer preferences and responsible sourcing practices. 

Now a wholly owned subsidiary of Songlilai Trading Enterprise Pte Ltd, Junshin Sushi operates with a strong commitment to food safety and hygiene. The company is HACCP-certified by PSB Corporation Singapore, ensuring rigorous standards in food handling and preparation. Additionally, Junshin Sushi holds HALAL certification from MUIS Singapore, enabling it to serve a broader and more diverse customer base while maintaining inclusive and ethical food practices. 

Junshin Sushi continues to invest in sustainable growth, culinary innovation, and operational excellence, positioning itself as a trusted partner in Singapore’s competitive food and beverage landscape. With a foundation rooted in quality, safety, and adaptability, the company is committed to contributing to a more sustainable future for the seafood and catering industry.

About DNV

DNV is one of the world’s leading certification bodies. Through management system certification and training services, we help companies manage risks, assure compliance and build trust in its systems, people and value chains across all types of industries, including food & beverage, automotive and aerospace and ICT. Whether tackling quality, environmental, safety, security or other challenges, DNV combines technical, industry and risk management expertise to help companies build confidence, continuity, and resilience.