The new Peanuts-inspired beverages and merchandise collection celebrate acts of goodwill, with Starbucks donating 100 meals for every hour that partners volunteer with hunger relief nonprofits. 

Starbucks and Peanuts have come together to launch a global brand partnership that celebrates kindness, coffee, and community. Starting March 27, Starbucks stores in Asia Pacific will introduce an exclusive line of Peanuts-inspired merchandise and beverages. This exciting collaboration will feature the Peanuts gang, as well as the Snoopy persona, Joe Kind Snoopy, available exclusively at Starbucks. 

Inspired by Peanuts’ core of community and kindness and Starbucks’ commitment to making a positive impact in the communities it serves, the collaboration celebrates the belief that even the smallest acts of goodwill can have a profound impact on people’s lives. Like Starbucks, Joe Kind Snoopy encourages people to connect through simple, everyday acts of kindness. 

Available throughout April, the partnership will coincide with Starbucks’ annual Global Month of Good, a time-honored tradition spanning over 15 years in which partners (employees) around the world collectively dedicate time to volunteering alongside local non-profit organizations. With nearly 63,000 partners across the Asia Pacific region, Starbucks is set to spread kindness in the communities they serve through various initiatives, from youth empowerment to mentoring and upskilling programs. Building on Starbucks’ commitment to hunger relief, the company will also donate 100 meals* to local beneficiaries via The Global FoodBanking Network® for every hour that partners volunteer with eligible non-profits supporting hunger relief, food waste reduction, or food rescue in April. 

“As we enter the 75th Anniversary year for Peanuts, we’re excited about this phenomenal campaign with Starbucks across the globe,” said Lisa Silverman Meyers, Senior VP, International, Peanuts Worldwide. “We love that this program began from a place of community and kindness, which has been so core to the Peanuts story since the first strip.” 

“This collaboration is a celebration of Starbucks and Peanuts shared values: a commitment to kindness, positively impacting communities and creating moments of connection,” said Gladys Chan, director, product, and marketing, Starbucks Asia Pacific. “As a global brand, we are uniquely positioned to use our scale for good to spread messages of kindness and create meaningful impact through our Global Month of Good initiatives. We are honored to have Joe Kind Snoopy be the star of this partnership, inspiring acts of kindness around the region.” 

Savor and spread kindness with Joe Kind Snoopy beverages and merchandise collection 

Customers can celebrate and inspire kindness – one delightful sip and one thoughtful act at a time. Featuring three comforting beverages capped with a Joe Kind Snoopy chocolate topper and a limited-edition merchandise collection, the collaboration honors the simple joys of connection. 

Inspired by Snoopy’s black and white hues, the Joe Kind Snoopy Oatmilk Frappuccino® blends nostalgic flavors of chocolate, caramel, and vanilla for a heartwarming treat with friends. With drizzles of caramel and chocolate on an espresso base, the Joe Kind Snoopy Oatmilk Latte and Joe Kind Snoopy Oatmilk Iced Latte remind us that small gestures—like sharing a cup of coffee—can brighten someone’s day. 

Bringing together the beloved nostalgia of Peanuts with the warmth of Starbucks, the merchandise collection sparks moments of joy and warmth, transforming everyday essentials into gentle nudges to spread kindness. Whether it’s Snoopy listening attentively to Woodstock or delivering a cup of joy to Charlie Brown, each piece – from reusable cups and tumblers to tote bags, keychains, and Starbucks Cards – captures a tender moment between the Peanuts gang and Joe Kind Snoopy, highlighting how simple gestures can foster lasting connections. 

Starbucks has also curated a Spotify playlist featuring classic Peanuts tracks and uplifting songs that celebrate community and connection, inviting customers to embrace moments of goodwill and joyful spirit. Spark kindness by sharing the playlist available at this link. 

Starting March 27, Starbucks customers in Asia Pacific can experience this heartwarming lineup of Peanuts-inspired beverages and merchandise featuring Joe Kind Snoopy for a limited time while supplies last. Customers inspired by Joe Kind Snoopy can join the kindness movement on social media with #GlobalMonthofGood. 

* Every USD1 invested in The Global FoodBanking Network provides enough food for an average of 14 meals.