By Cath Isabedra Food systems across the globe are under immense pressure to evolve. Consumers demand to know not just what’s in their food, but where it comes from, how it was made, and what it costs the planet. Against this backdrop, Ireland has made traceability the cornerstone of its national sustainability goals. Rather than branding or promotional campaigns, the real value lies in what the system achieves: measurable environmental stewardship, social accountability, … [Read more...] about Driving global food transparency: How Ireland is using traceability to advance sustainability goals
Bord Bia
Bord Bia – Irish Food Board Presents Sustainable European Dairy Campaign in Malaysia 2022-2024
Three-year promotion in Malaysia to raise awareness of high-quality and sustainably produced European Dairy from Ireland. Bord Bia – Irish Food Board held a successful trade seminar, "Sustainable European Dairy from Ireland," at the Sheraton Petaling Jaya in Malaysia. The event brought together key stakeholders in the dairy industry in Malaysia, including local importers, distributors, manufacturers, and media representatives. Distinguished guests included Ireland's Minister of State for … [Read more...] about Bord Bia – Irish Food Board Presents Sustainable European Dairy Campaign in Malaysia 2022-2024