The survey commissioned by Oterra reveals that consumers are ready to explore a broader color palette, hinting at exciting opportunities for creative product development. “Orange and yellow are traditional favorites among consumers. But our survey has shown greater nuance in consumer tastes that could be converted into new, creative products – and more sales”, says Phil Cook, head of strategic marketing for Oterra. Colors have long been known to influence flavor perceptions, creating … [Read more...] about Savory foods don’t have to play it safe – Beyond orange and yellow lies a world of color